Responsibilities & Requirements:
The SFMC Business Analyst is a business consultant focused on the use and integration of Salesforce Marketing Cloud for patient and healthcare professional marketing.
- Work with the client to understand and gather requirements
- Present functional specifications to stakeholders for review/acceptance and compliance with requirements
- Lead backlog refinement and organize meeting by defining, grooming, and prioritizing user stories
- Work closely with developers and testers to ensure requirements and functional designs are translated accurately into working technical designs
- 7+ years of professional experience, 2+ in SFMC
- Must have excellent communication skills as this is a customer facing role
- Experience with Interaction Studio and Data Cloud would be nice to have
- Understanding of Agile/Scrum principles and experience using tools like Jira and Confluence is required
