Marketing Manager

Heritage Biologics • lees summit, mo, us • 7h ago

*** You will need to submit a portfolio of your work in order to be considered for the position-Please include: marketing materials (flyers, brochures, PowerPoints) and a couple of social media posts ***

MARKETING MANAGER JOB DESCRIPTION:

The Marketing Manager will report directly to the Senior Director of Business Administration. This role will drive the development and execution of brand strategies to ensure consistency, compliance, and alignment across multiple platforms. The Marketing Manager will act as a liaison between departments, external marketing agencies, and internal team members to enhance brand visibility and uphold accreditation standards. This dual position will provide support for Heritage Biologics and Summit SD.

This position may have access to sensitive company data and PHI/EPHI.

Job Responsibilities and Essential Functions

Develop and implement brand strategies that reflect the company's mission and vision.
Ensure brand messaging, visuals, and tone are consistent across all channels and identify opportunities for growth
Social Media Management

Create and schedule regular posts, monitor interactions, and analyze social media metrics
Collaborate with internal teams to generate relevant content
Ensure brand consistency across all social media platforms

Marketing Material Creation and Collaboration

Collaborate with external marketing agencies to develop impactful marketing campaigns and materials (brochures, flyers, advertisements, videos, etc.).
Create marketing materials in-house, ensuring timely and high-quality delivery to meet brand standards and business needs.
Work with external agencies to align on the creative vision and ensure materials meet brand guidelines.

Website Management

Responsible for the overall maintenance and performance of the company website, working closely with external marketing agencies for updates and optimizations.
Ensure website content is regularly updated, user-friendly, and aligned with the latest branding initiatives.

Patient Experience Marketing Management

Oversee and maintain the inventory of PX (Patient Experience) items to ensure consistency with branding.
Collaborate with vendors and internal teams to produce and manage PX materials that enhance the patient experience.

Ensure all internal and external communications, marketing materials, and advertising campaigns reflect the company’s brand guidelines.
Train and support departments in understanding and applying brand standards in daily operations.
Serve as the main point of contact for external marketing agencies to execute marketing campaigns, advertisements, and promotional efforts.
Collaborate with agencies to review creative concepts, marketing strategies, and performance reports to ensure they meet brand standards and objectives.
Work closely with various departments, including sales, clinical teams, and operations, to ensure brand alignment across all touchpoints.
Maintain detailed documentation of all brand-related activities, including marketing materials, brand guidelines, and project updates
Ensure marketing initiatives comply with industry accreditation standards and internal Policies & Procedures and Accreditation Standards.

Required Qualifications:

Bachelor’s degree in bachelor’s degree in marketing, communications, or related field.
Minimum of 3 years of experience within a marketing/advertising agency setting preferred
Expertise in Adobe Creative Suite and Microsoft Office 365 applications
Familiarity with digital marketing tools and platforms (e.g., social media, email marketing, etc.).
Valid state driver’s license and reliable automobile to commute between locations
Must have creative skills for content creation development and brand strategy/consistency
Exhibit strong time management abilities by prioritizing tasks, setting realistic and achievable deadlines, and balancing multiple responsibilities.
Soft Skills required for this position to effectively manage teams, drive innovation and contribute to organizational success:
Strategic thinking: ability to anticipate industry trends and align technology strategies with organizational goals
Excellent written, verbal and nonverbal communication skills, including active listening, to effectively convey technical information to non-technical stakeholders (internal and external)
Decision-making: confident in making informed decisions quickly, balancing technical needs with business objectives
Problem-solving: strong analytical skills to address complex challenges and devise innovative solutions
Conflict resolution: ability to navigate and resolve conflicts constructively, ensuring a productive and positive environment
Adaptability: flexibility to adjust strategies and approaches in a rapidly changing landscape
Mentorship: skilled in coaching and developing team members to enhance their skills and career growth
Collaboration: proven track record of working cross-functionally and fostering cooperative environment to achieve shared objectives and operational goals
Attention to detail: display meticulous attention to detail by thoroughly reviewing and verifying work to ensure accuracy and completeness
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This role is a hybrid position.
Must be able to lift and carry 20 pounds.
While performing the duties of this job, the employee is regularly required to sit and talk or hear.
The employee is frequently required to stand, walk, use hands or fingers to handle, or feel and reach with hands and arms.
Specific vision abilities required by this job include close vision and ability to adjust focus.