The Media Supervisor, Health Media is a key member of the Health Media Hub team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its healthcare clients. You will take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives in partnership with the Strategy and Comms teams in the world of healthcare and pharmaceutics.
You are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. You will supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations while understanding ins and outs of healthcare and all the partners, audiences, and guidelines it brings.
You will partner the Health Media team and Digital team and will organize and manage workflow; coordinating the digital buyers and associate buyers to fulfill all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.
The Media Supervisor is expected to maintain a high-level knowledge of your clients’ line of business by staying on top of industry trends. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.
WHAT YOU’LL DO:
Media Planning Creation and Execution:
- Manage and oversee full cycle of media campaigns; campaign readiness to launch
- Oversee recommendation of site partners for direct contextually placed buys ensuring campaign objectives are met
- Provide strategic recommendation and guidance on pharma specific publishers and general FDA media knowledge.
- Negotiate rates, value and terms with media partners that are in line with negotiation strategy set forth by the Digital and Strategy team
- Approve RFP to partners prior to submission
- Drive evaluation process of vendor proposals for both qualitative and quantitative components.
- Partner with specialty teams to ensure cohesiveness
- Lead support on content for recommended partners and programs, and partner with the Strategy and Comms team for plan recommendation to clients
- Own client status report on behalf of Digital Media team
Campaign Execution:
- Ensure campaigns are executed with excellence and media plans stay within approved budget
- Lead team in providing our Client Services teams with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
- Assist in reconciliation of discrepant billing issues and raise to senior staff when necessary
- Oversee preparation of site by site trading history reports to support rate (media cost) negotiations
- Determine the optimal strategic and tactical performance campaign approach cross-channel and within channel (Display, Mobile, programmatic, etc.)
- Develop client-facing Digital Investments Plans including plan presentations with accompanying flowchart, KPIs and budgets, with inputs from investment teams on plan details.
- Evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
- Closely supervise the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling and establishing benchmarks for control KPIs, CPA, etc.)
- Work closely with the Digital Media and Marketing team and assist with the day-to-day activities associated with fulfilling the media plan strategy and achievement of digital media investments plan goals with inputs from Client Services, Media Strategy and Comms team and clients
- Accountability for accuracy and media intelligence and thought leadership (syndicated insights, RFPs, etc.)
- Maintain quality control while ensuring projects are produced completely, correctly, accurately, and efficiently
- Demonstrate a strong understanding of the client’s business, the business problem-to-solve and the consumer journey
- Lead collaborative, productive working relationship with Investment (Client Services, Buying) Teams and Havas Edge Affiliates to ensure media strategies are being delivered and campaign goals/client needs are being met
- Manage client requests in partnership with Client Services (i.e.plan changes, budget changes, QBRs, etc.)
- Work closely with Analytics to gauge campaign KPI success
- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
- Supervise and motivate staff; provide junior team members with direction and assign tasks and promote agency teamwork
WHO YOU ARE:
Position Requirements:
- Minimum of 4-5 years’ experience in the digital media space
- 2-3 years minimum at a healthcare or pharma focused agency
- You have solid experience in Display, Mobile, Programmatic, etc.
- You are familiar with the following tools: AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, and other related software
- You are familiar with the rules and regulations of the FDA for pharmaceutical advertising
- You have a solid understanding of media research and how to leverage data
- You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
- You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
- You demonstrate a complete understanding of agency planning procedures and internal capabilities
- You show proven success in establishing, building, and maintaining relationships with clients
- You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
- You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
- You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
- You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
- You have outstanding written and oral communications skills and the ability to think strategically
- You have a high level of attention to detail and organization
- You have a desire and ability to thrive in a fast-paced environment
- You demonstrate high initiative and willingness to assume greater responsibility
- You are self-motivated and productive in both independently and in a collaborative team setting
Preferred Education, Experience, and Skills:
- Bachelor’s Degree in Marketing, Advertising, or related field of study
- You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
- You have experience working in a media planning capacity for an agency or advertiser
- You have prior experience overseeing media bookings and oversight of financial tracking
- You have experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members
WHO WE ARE
Build the Business. Build the Brand.
At Havas Edge we influence people to act by combining multi-channel marketing and commerce plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our client’s brands.
Havas Edge is an award-winning international performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel, a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast and media domains, we help our clients build their businesses and brands - in that order.
The Health Media Hub of Edge takes the solid foundation of performance marketing and focuses on the world of healthcare. Aiming to create efficient and results-based campaigns for cutting edge healthcare to be as successful as the science behind their molecules.
Havas Edge is also part of the Edge Performance Network, a full-service, global performance marketing network. The Edge Performance Network offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.
We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.
