Key Responsibilities:
Develop and execute comprehensive growth marketing strategies and campaigns to acquire, activate, and retain partners and customers across Omada business networking portfolio.
Conduct market research and customer analysis to identify audience targeting and shape messaging and positioning strategies.
Work with cross-functional teams to plan and execute integrated marketing campaigns across digital advertising, email marketing, social media, and content marketing.
Drive partner and customer acquisition by attending industry shows and execute effective marketing events.
Analyze campaign data and performance metrics to help optimize effectiveness and identify opportunities for growth.
Collaborate with product management and sales teams to align marketing efforts with product launches, promotions, and sales goals.
Managing marketing budgets, tracking resource allocation, and helping to optimize marketing spend for better ROI.
Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.
Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.
Requirements
BA/BS degree in marketing or a related field.
6-12 years of experience in B2B growth marketing and partner acquisition, or related roles in the business networking or related unified communication industries.
Demonstrated success in developing and executing high-impact growth marketing strategies that drive significant customer acquisition, engagement, and retention at scale. Expertise in launching and managing global product marketing campaigns across diverse regions.
Extensive experience managing advertising campaigns thru digital channel, B2B channel and industry shows and events.
Strong analytical skills with experience in data analysis tools such as Google Analytics or similar platforms.
Familiarity with marketing automation platforms, CRM systems, and email marketing tools.
Excellent communication and collaboration skills with the ability to work effectively in cross-functional teams.
Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.
Problem-solving mindset with a focus on driving business growth through innovative marketing approaches.
Ability to manage multiple tasks in a fast-paced, dynamic environment.
Benefits
Salary: $150K - $210K DOE with Bonus potential
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Over four weeks of PTO per year
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.
