Job Title : Senior Director Subscriber Acquisition
Pay Rate : $90/hr on W2
Location : New York, NY
Duration : 4 Months contract with possible extension
You Will:
- Execute comprehensive acquisition marketing strategies and tactics for WSJ, Barrons, MarketWatch to drive subscriber growth and meet business objectives (volume and revenue).
- Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
- Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
- Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
- Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
- Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
- Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
- Provide post-campaign analysis - drawing on successes and failures, in order to identify tactics that are delivering on business goals.
You Have:
- 12+ years of results-driven digital marketing experience including a focus on customer acquisition
- Experience managing a team
- Experience working with product teams
- ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trendsand emerging opportunities
- Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
- Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
- Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments
