Industry : Food & Beverage
Title: Marketing Growth Strategist - Japanese Bilingual
Location: El Segundo, CA
Working Hours: 9am-6pm
Salary: $85,000 - 98,000
We are seeking a creative yet analytical leader, passionate about brand and culture, to help grow our sake brand. This role will be responsible for optimizing our multi-channel strategy across the entire funnel and finding opportunities to test and scale new channels, with a focus on efficiency. You will lead a cross-functional team of employees and external partners, acquiring and retaining new and existing customer cohorts—both online and offline.
RESPONSIBILITIES
- Establish, own, and execute multi-channel growth strategies aligned with business goals.
- Design and manage new customer acquisition and retention initiatives across social media, email/SMS, paid search, affiliate marketing, media placements, and more. Adapt and optimize strategies as needed.
- Set goals, monitor, and benchmark key metrics like CAC, AOV, and ROAS.
- Allocate and manage marketing budgets and monitor spending efficiency in collaboration with the CEO and finance team.
- Lead and oversee the company’s digital updates, including product launches, new programs, market expansion, and brand partnerships.
- Recruit, train, and manage internal and external partners (analytics, communications, partnerships, CX, etc.).
- Collaborate with the PR team and CEO to ensure visibility and alignment across all marketing strategies and campaigns.
- Share market insights and growth best practices, providing the team with data to make informed strategic decisions.
REQUIREMENTS
- 5+ years of experience at a fast-growing company in a similar role.
- Ability to handle multiple projects simultaneously.
- Strong attention to detail, with a balance of quantitative and qualitative skills.
- Proficient in Excel.
- Ability to distill complex data into simple, actionable insights.
- Excellent communication and presentation skills.
- A passion for creativity and a love for social gatherings and events.
To apply, please send your resume to asasaki@pasona.com
