The Insights Strategist position is responsible for supporting Finch Brands’ insights community clients with high quality research inputs and outputs. They are the team’s “go to” for executing quantitative and qualitative research projects – designing the research instruments and conducting analysis and creating deliverables.
This role is client facing, and serves 3-4 different clients who conduct research with Finch Brands throughout the year. Research will cover a range of quantitative and qualitative topics and methodologies, and this role must be able to design and analyze research that drives forward the strategies of Fortune 500 and start-up clients alike across a variety of industries.
This role will have the support of senior team members to assist with client management, strategy development, and day-to-day client interaction/account management.
The ideal candidate will have a proven track record of success being “in the trenches” with research, and be able or demonstrate the ability to design and analyze research in a fast-paced environment while being flexible and managing multiple priorities.
Main duties:
- Research design, analysis, and deliverable creation. This includes but is not limited to questionnaire drafting, survey programming, data analysis including crosstabulations and coding, and storytelling in PowerPoint.
- Supports account team leadership with high quality deliverables, analysis, and precise attention to detail.
- Manages research project execution from end-to-end, ensuring deadlines are met on tight timelines.
- “Senior” level strategists will have more experience and exposure to higher complexity projects
- “Manager” level strategists will have more autonomy and are capable of completing most projects with little to no oversight required
Qualifications:
- Candidates will have a Bachelors or Masters degree in fields spanning, business, marketing, advertising, sociology, or statistics.
- 1-2 years experience working in market research either on client or supplier side
- Deep knowledge of how to use statistical analysis programs (excel, SPSS, MarketSight, R, Q, etc.)
- Ability to design, draft, and program questionnaires, mod guides, and other research activities - both qual and quant
- Knowledge of quantitative analysis (significance testing, crosstabulations/banners/nets, weighting, Cluster analysis, TURF, MaxDiff, etc.)
- Knowledge of qualitative analysis (coding)
- Strong reporting/storytelling capabilities- PPT expertise a must
- Ability to represent data and conceptual insights visually (charting, diagrams, conceptual graphics)
- Ability to self-manage and prioritize shifting needs
- Strong focus on matching data inputs/outputs to client's business needs and objectives
- Interest in pursuing new and novel research methods
- Curious about consumer insights, how insights map to business objectives, and drive actionable results
- Project management - ability to handle multiple research projects at once
