AMAZING OPPORTUNITY!!!!!
ROLE: Director of Content Marketing
LOCATION: Columbia, MD or Chicago, IL
HYBRID (4 days on site)
Salary/Pay Rate: $97,000 - $175,000
JOB DESCRIPTION
Opportunity at a Glance
The Director of Content will lead the creative strategy, content creation, brand building, advertising development as well as marketing and creative efforts within the company. This individual will guide a team of marketing professionals responsible for delivering creative content across paid and owned channels. A key aspect of the role is transforming inspirational creative briefs into successful brand and performance-driven campaigns through collaboration with in-house creative teams or agency partners.
Key Responsibilities
- Lead the account team.
- Understand and implement brand voice and guidelines.
- Develop, lead, and coach a team of marketing professionals, fostering their strengths.
- Immerse in target profiles, brand ideas/campaigns, and program details to shape creative strategy.
- Implement data and reporting tools for optimization, learning, and agile testing.
- Partner with agencies to deliver full-funnel, on-brief creative for paid channels, driving both brand and performance.
- Oversee the strategy and development of partner activations and related materials.
- Create and manage monthly and annual budgets.
- Drive creative storytelling aligned with channel and platform best practices.
- Oversee owned channel content across social media, CRM, events, and direct mail.
- Collaborate closely with channel leads, institutional marketing teams, product teams, finance, and compliance.
- Manage agency relationships, including budget oversight, day-to-day operations, and contract negotiations.
- Establish and maintain efficient processes for workflow and project management within the COE.
Qualifications
- Bachelor’s degree required.
- Must have both in-house and agency experience.
- Must understand brand voice and brand guidelines.
- ~10 years’ experience in marketing management.
- Proficiency in market research, insights, and performance data reporting.
- Experience leading and producing multi-channel paid media campaigns.
- Knowledge of lead-generating marketing programs (e.g., direct mail, events, seminars, online campaigns).
- Expertise in budgeting and understanding financial implications of marketing initiatives.
- Proficiency in Microsoft Office/TEAMs, project management platforms (e.g., Workfront, Monday), and marketing tools.
- Experience working in complex or matrixed environments.
- Strong leadership, collaboration, and project management skills, with the ability to manage multiple priorities.
- Enthusiastic and dynamic, thriving in a vibrant, highly creative team environment.
- Excellent written and verbal communication skills.
Additional Information
- Benefits include health, dental, vision, life, and disability insurance; 401k ; PTO; 12 paid holidays; Bonus incentives.
- Participation in an annual incentive program, subject to individual and organizational performance.
