C2's client, an organization that develops client’s stories through digital, print, and social media efforts, is searching for a creative and results-driven Digital Marketing Specialist to join their team. If you have a passion for digital marketing, paid media, data reporting, and working with diverse clients across various industries, then this could be the role for you. As the Digital Marketing Specialist, you will play a key role in managing clients’ paid media efforts across multiple platforms. You’ll be responsible for developing strategic plans, analyzing performance data, and continuously optimizing their clients’ digital marketing efforts.
This position will collaborate with the Project Management/Account team and leadership. You’ll be frequently meeting with clients and prospects to discuss strategy, data, and recommendations.
Start date: As soon as they find the right candidate
Duration: Part-time, contract (approximately 10-15 hours worked per week)
Location: Onsite in Delavan, WI. Possibility for hybrid schedule for the right candidate.
Compensation: $30 - $35/hr.
Benefits: All C2 talent working 30+hours/week for 30 days are eligible for medical, dental, and optional vision insurance, life insurance; after 90 days: 401(k) with match and accrued PTO
Responsibilities:
- Develop, execute, and optimize comprehensive paid media campaigns on platforms like Google Ads, YouTube, Facebook, LinkedIn, and additional platforms for clients
- Build, implement, and oversee digital advertising strategies that align with business objectives and drive documented results
- Conduct thorough market research and analysis, scrutinizing competitor offerings and demographic/firmographic data to shape strategic decisions
- Analyze and optimize paid campaign performance using various reporting tools, providing insights and actionable recommendations
- Analyze campaign performance and create detailed reports, presenting results, insights, and recommendations to clients to drive data-influenced decisions and optimize future strategies
- Assist in developing and implementing SEO strategies, including keyword research, on-page optimization, and content recommendations to improve search engine rankings and drive organic traffic growth
- Assist in the development of marketing collateral, including ad creatives, landing pages, and promotional materials
- Perform other duties as assigned by leadership, contributing to a positive and collaborative work environment
Qualifications:
- Minimum of 2 years’ digital marketing experience with documented performance track record
- Proficient understanding of SEO, SEM, and content marketing strategies
- Exceptional analytical, communication, and project management skills
- Be able to organize and plan both short term tactics and long term strategies
- Ability to collaborate effectively and manage multiple projects concurrently
- Deep understanding of digital marketing tools and platforms including Google Analytics, Search Console, Tag Manager, Google Ads, and social media management platforms
Bonus Points:
- Familiarity with Google Looker Studio and supporting connectors
- Experience with SEMRush, Übersuggest, or similar research tools
- Experience with leveraging AI platforms to aid with research
- Experience in B2B or manufacturing marketing
Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)
All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2
