The Marketing Coordinator supports the Marketing department through the organization and distribution of branded material, content management, project tracking, event coordination, and vendor relations. This role ensures that all marketing assets, promotional items, and digital content align with BEC’s brand standards and are effectively utilized across platforms.
ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Brand Material Management
- Order, distribute, and organize BEC-branded materials.
- Manage manufacturer-provided marketing materials.
- Oversee company stationery (business cards, notepads, email signatures).
- Coordinate apparel allowances, bulk orders, and manage distribution of promotional items and decals for employee vehicles.
Employee Onboarding and Offboarding
- Facilitate marketing onboarding and offboarding processes to ensure smooth transitions.
Project Management Tools
- Manage Meistertask to track and update marketing projects.
- Oversee communications on the Spectrio platform.
Google Platform Management
- Maintain and update Google Business Profiles.
- Oversee Google Reviews and manage the company's online reputation.
Content & Asset Management
- Maintain and update a structured content storage system with organized tagging and metadata.
- Ensure consistent branding in asset usage across internal and external channels.
- Track content versions, permissions, and usage rights to comply with licensing standards.
Content Repurposing & Updates
- Identify opportunities to repurpose content (e.g., converting blog posts into videos
- Audit and update digital content to align with current branding and data.
Tradeshows, Sponsorships, and Events
- Coordinate logistics for tradeshows, such as Equipment Expo and WWETT Shows.
- Plan and manage customer events to ensure brand alignment and engagement.
- Oversee sponsorships to enhance brand visibility.
Vendor and Partner Relations
- Manage vendor relationships for apparel and promotional items.
- Oversee the procurement and organization of marketing materials from manufacturers.
KNOWLEDGE, SKILLS, AND ABILITIES
- Strong organizations skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to work independently as well as collaboratively in a team environment
- Excellent time management skills with proven ability to meet competing deadlines
- Able to multitask in a fast-paced environment
- Strong computer skills
- Proficiency in project management tools (e.g., Meistertask) and content management platforms.
