JOB PURPOSE:
The role of the ASM is to support the demands and needs of the sales team through the guidance and direction of the Director Sales & Marketing. This position will have supervisory responsibilities in accordance with division policies while ensuring all sales associates/consultants have required certifications as mandated by state or local jurisdictions.
Duties and Responsibilities
- Meet or exceed division set sales goals. Coach and assist sales staff with sales closings to achieve desired department goals.
- Manage and oversee the activities of on-site sales staff for assigned communities
- Support division goals to obtain division overall customer satisfaction rate of 100%
- Recruit, train, evaluate, manage, mentor and retain sales staff
- Ensure proper staffing in communities
- Perform on-site reviews and evaluations
- Manage contract process; accuracy and timely ratification (as applicable). Enforce company policies to include contract agreements and starts paperwork to ensure all is completed correctly and timely.
- Ensure compliance of pricing and sales release guidelines; coordinate the administration of change orders, special option requests to ensure communication with appropriate departments
- Confirms incentives for neighborhoods and update CMA’s together with community sales consultants. Confirms through the CMA that DRB is positioned correctly with product/house plan, standard features and options offered to best match buyer profile per community.
- Maintain knowledge of competitive market and suggest strategies to increase customer base
- Assist in the coordination of opening and closing of new communities
- Provide input regarding the advertising/marketing needs of the communities. Confirm community signage and offsite weekend directional include correct message and company branding.
- Partner with corporate marketing and Director Sales & Marketing on advertising
- Champion Realtor outreach campaigns (breakfasts, lunches, office presentations)
- Must have valid driver’s license for travel to off-site events and division communities
QUALIFICATIONS:
Knowledge and Skills
- Excellent verbal and written communication skills
- Professional appearance
- Excellent presentation skills
- Demonstrated problem solving and negotiation skills
- Well organized and self-directed
- Strong interpersonal skills, customer service driven
- Displays a friendly, enthusiastic, approachable manner
Education and Work Experience
- Bachelor’s degree in Business, Marketing, or Sales Marketing or equivalent of five years of experience in new home sales; or combination of education and equivalent work experience.
- Prior experience in new home sales preferred but not required.
- As required by law, must be a licensed Real Estate Agent
