Role: Field Marketing Specialist
Location: Mclean, VA 22102
Duration: 6 months contract (Hybrid)
ID:
Rate: $28/hr on W2
Job Description:
Reporting to the Senior Director of Field Marketing, East Enterprise and Federal,
The Marketing Demand Generation Specialist plays an essential role in assisting Field Marketing Managers and Specialist in the planning and coordination of a mix of virtual field marketing activities. This role requires strong organizational skills and initiative, ability to manage a volume of tasks, and attention to detail.
Event Logistics
Event logistics for virtual programs targeting the sales regions, including
technical trainings, seminars, webcasts, and relationship building
Secure resources required for each program via related online portal, including
technical resources, program materials, calendar invites, etc.
Event materials – ensure that materials are delivered to all program participants,
coordinating with fulfillment vendor to ensure timely and accurate delivery
Ensure setup readiness - registration check-in (virtual), virtual platform links are
accurate and ready to receive guests, all reminders sent, and follow up
communications sent
Marketing Automation
Developing invitations and registration sites/landing pages working in SplashThat
platform (training provided)
Uploading lead lists
Budgeting and Payment Processing
Assist Field Marketing Specialist in maintaining budget accuracy, per Field
Marketing Specialist's direction
Team Coordination and Management
Weekly/Monthly Sales Team communications to ensure awareness of upcoming
Programs
Maintain regional marketing calendars
Requirements
Proficiency in using spreadsheets (Excel, Google Sheets) and Microsoft Outlook
Ability to effectively manage a high volume of tasks with accuracy and timely
Completion
Sense of urgency and follow-through
Detail oriented, specifically spelling and grammar proficiency, proofreading
invitation copy, accuracy in written communications
