A retail sales lead, also known as a retail manager, is responsible for the day-to-day operations of a retail store. Their duties include:
- Staff management: Hiring, training, and supervising employees, including sales representatives and retail store clerks
- Inventory management: Maintaining inventory levels, ensuring products are stocked, and planning purchases
- Sales management: Analyzing sales figures, forecasting future sales, and identifying ways to increase sales
- Customer service: Ensuring customer service needs are met, responding to customer complaints, and providing a positive environment for customers
- Financial management: Managing controllable costs, tracking expenses, and producing reports for senior management
- Store maintenance: Ensuring the store is clean and presentable at all times
- Store promotion: Organizing special promotions, displays, and events, and seeking ways to better promote the store
- Store policies: Ensuring that store policies are adhered to
- Business decisions: Making high-level decisions about the future of the business
Store managers should have strong communication and interpersonal skills, excellent problem-solving capabilities, and the ability to work well under pressure. They should also be highly organized and have a relentless commitment to delivering customer service excellence.