Product Marketing Manager
The Company:
VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond.
COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal – supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we’re empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe – we also need driven and talented people to join our team.
That brings us to you, and what you’d receive working here. Our employees are smart and hardworking individuals with great ownership over their projects – they’re confident in their work yet know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us.
Check out our brands:
levoit.com | cosori.com | etekcity.com
The Opportunity:
As a Product Marketing Manager, you will operate at the intersection of product development and market strategy, serving as both an advocate for the product and a voice of the customer within the organization. You will understand and articulate the unique value proposition of a product, and craft compelling messaging that resonates with both new and existing customers. Product Marketing Managers play a crucial role in shaping the perception of a product, influencing its success in the marketplace, and driving the business's revenue growth.
What you will do at VeSync:
- Partner with the consumer insights team to conduct research to understand market trends, target customer segments, needs and pain points, and help identify potential product opportunities
- Partner with Regional BU leads to support go-to-market (GTM) strategies for all new product launches.
- Collaborate with product teams to align on product features, roadmaps, etc.
- Develop product positioning and messaging that differentiates the product in the market and resonates with the target audience
- Work with Sales and Marketing teams to create sales enablement materials such as pitch decks, case studies, and product demos
- Engage with customers and gather feedback to inform product development and positioning
- Create and maintain up-to-date product marketing collateral like packaging.
What you bring to the role:
- Bachelor's degree in Marketing, Business Administration, Data Analytics or Statistics, or related field.
- 5+ years of experience in a product marketing role in consumer electronics, consumer goods, industry or similar.
- Excellent communication, presentation, project management, and leadership skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Excellent analytical skills with close attention to detail and accuracy.
- Savvy communicator who can distill complex concepts into clear and compelling messages.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: $130,000+ annually
Perks and Benefits:
· 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
· 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
· Generous Sick + Vacation policy + paid holidays
· Life Insurance
· Voluntary Life Insurance
· Disability Insurance
· Critical Illness Coverage
· Accident Insurance
· Healthcare FSA
· Dependent Care FSA
· Travel Assistance Program
· Employee Assistance Program (EAP)
· Fully stocked kitchen
