Job Description:
We are seeking a creative and analytical CRM Marketing Consultant to join our high-performing Business Markets Segment Marketing team. In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, optimize revenue, reduce early tenure churn, and strengthen customer loyalty. This includes a focus on supporting legally required communications, building strong customer appreciation programs, and crafting seamless onboarding and post-purchase experiences.
Responsibilities:
- Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.
- Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.
- Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization.
- Manage agency relationships, providing clear direction and feedback throughout the creative development process, emphasizing customer-centric messaging.
- Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction.
- Stay informed on emerging marketing trends and best practices in lifecycle marketing and customer retention, seeking innovative ways to engage and retain our customer base.
- Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.
- Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.
- Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.
- Partner with business intelligence to address key drivers of early tenure churn.
What We Are Looking For:
- 7+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.
- Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.
- Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.
- Expertise with Marketo.
- Proven ability to manage external agencies and vendor relationships.
- Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.
- Excellent communication and presentation skills with the ability to articulate complex concepts to various stakeholders.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
- A collaborative team player with the ability to also work independently and take initiative, contributing to a positive and productive team environment.
Even Better If You Are:
- BS Marketing, MBA preferred.
- Previous experience in the telecommunication industry and wireless marketing.
- Small business marketing experience.
- A highly motivated self-starter with a strong work ethic and a passion for achieving results.
- Adaptable and able to thrive in a fast-paced, dynamic environment, adjusting quickly to changing priorities and maintaining a positive attitude.
- Passionate about driving customer engagement and loyalty, recognizing the importance of building strong customer relationships and turning them into brand advocates.
