SPARK is searching for a Marketing Manager to lead up SPARK’s marketing efforts, assist in new business, and manage our website. Our Marketing Manager is hungry to get the SPARK name out in the public. They are a skilled writer and passionate about storytelling. The Marketing Manager has a strong understanding of PR- perhaps with a background or training in PR. They proactively seek to elevate agency case studies and marketing content. Relationships are their strong-suit, both internally and externally. They have a desire to grow SPARK through well crafted RFP responses and collaborates on new business strategy and opportunities.

This role is about 90% remote. We need someone in the Tampa Bay or surrounding areas for occasional onsite strategy sessions; however, the day to day can be work from home.

The Role:

Marketing

Collaborate with Creative team to create SPARK content, video, social media, collateral and case studies
Assist in creation to 90 day marketing plans
Develop and manage vertical marketing programs and/or campaigns
Maintain and optimize existing sales & marketing plan in collaboration with agency leadership
Project manage relevant SPARK marketing efforts & provide weekly status updates to team
Monitor and report on marketing performance analytics on a monthly basis
Find opportunities to elevate SPARK website and content

Content Writing

Gather information and write case studies for SPARK success stories
Develop website copy to ensure up-to-date storytelling
Review and maintain all marketing collateral, case studies and sales materials
Source, develop and write new blog content

RFP Responses

Manage and help vet incoming sales inquiries
Identify and research potential new business opportunities
Lead the creation of proposals for new business inquiries while collaborating with teams when needed
Manage the RFP process for various potential clients
Maintain communication with prospective clients throughout the RFP process
Ensure specific RFP requirements are satisfied
Track the progress of new business opportunities
Track outreach & sales activity pipeline using CRM tool
Manage transition of prospects to client on-boarding with agency teams
Contribute to new business reporting

Experience & Qualities:

2-5 years of marketing experience (PR preferred)
Experience with RFP’s and the agency pitch process
Understands the art of storytelling
Strong communicator and writer
Inspired by insights and fueled by strategy
Detail-oriented and organized
Proactive self-starter
Relentlessly resourceful
Curious and inquisitive
Must provide writing samples

SPARK jobs

Marketing Manager