Job Title: Chief Marketing Officer

Job Type: Full Time

Direct Report: Chief Executive Officer

FLSA Status: Exempt

Organization Overview

Victory Junction is a year-round camp facility that provides fully accessible on-site and off-site programming for children with complex medical conditions at no cost to their families. Victory Junction's adaptive, intentional programming includes summer camp, family weekends, day programs, equine therapy, pediatric patient outreach, and partner programs. By removing all barriers, Victory Junction welcomes children with serious illnesses and chronic medical conditions to experience camp fun, all in a medically-safe environment. Victory Junction is a member of SeriousFun Children's Network and is accredited by the American Camp Association.

Job Description

The Chief Marketing Officer (CMO) is a senior level position providing leadership, strategic direction and execution of all organizational marketing and communication initiatives. The CMO brings strategy, innovation and a creative approach to effectively bring greater awareness to Victory Junction’s mission and impact. The CMO creates marketing and communications strategies that advance Victory Junction’s brand, supports fundraising and recruitment efforts and engages target audiences. The CMO leads, manages, and creates the culture for the marketing team of four. The CMO is responsible for developing the marketing and communications plan, budget and results.

Essential Duties & Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Develop and oversee all marketing strategic initiatives including short, mid and long term measurable objectives
Oversee the marketing budget and ensure the marketing department operates within approved budget while focusing on meeting strategic goals
Oversee the development and coordination of all Victory Junction collateral and communications across all departments
Responsible for the development and management of the Victory Junction brand and ensure that the brand standards are followed, both internally and externally
Provide leadership, coaching and development opportunities to marketing employees
Manage and execute Victory Junction’s crisis communications plan
Collaborate with other departments to create strategies that promote fundraising, recruitment and brand awareness
Manage media relationships and secure media placements locally, regionally, and nationally
Promote, contribute, and actively participate in a positive, professional culture for all
Foster a culture of diversity, equity, and Inclusion
Adhere to Victory Junction’s core values of Safety, High Standards, Empowerment, Respect and Teamwork
Any other duties assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Prospective employees must meet medical requirements as a condition of employment.

Education & Experience

Bachelor’s degree and 10 years of relevant work experience with five years in management-level role preferred
Comprehensive knowledge of marketing, communication, and public relations
Demonstrated ability developing and implementing strategies alongside organizational leaders including Board of Directors
Strong written and verbal communication skills Ability to speak effectively before groups of clients or employees of the organization
Demonstrated ability supervising successful teams
Superior customer services skills
Ability to effectively communicate at all levels of the company
Ability to communicate using written reports and business correspondence
Ability to speak effectively before internal and external individuals or groups
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to deal with problems involving complex situations, including first aid and crisis intervention
Knowledge of Microsoft Office Suite
Ability to pay close attention to detail for accuracy and thoroughness in completing work
Ability to develop specific goals and plans to prioritize, organize and accomplish work
Ability to work independently

Send resume and cover letter to ccoltrane@victoryjunction.org.

Victory Junction is an Equal Opportunity Employer providing equal employment opportunities to all employees and applicants without regard to medical condition, physical ability, race, color, ethnicity, gender, sexual orientation, gender expression, religion, national origin, age, socioeconomic background or any other characteristic protected by federal, state, or local laws. We are committed to diversity, equity, and inclusion and strive to remove barriers and provide opportunity and access for all people.

Victory Junction jobs

Chief Marketing Officer