About BuDhaGirl

Welcome to the world of BuDhaGirl, where we believe that life’s everyday routines can be transformed into meaningful rituals. Founded in 2013 by Jessica Jesse, our brand is on a mission to inspire people to mindfully connect with themselves and each other.

At the heart of BuDhaGirl lies our core product line—the renowned All Weather Bangles®. These extraordinary bangles are not just accessories; they are waterproof, soundless, weightless, and TSA-proof—truly designed for a life well-lived. Our cherished clients are more than just customers; they are collectors and stewards of our brand, sharing their bangles with others and spreading the message of presence, joy, and intention-setting.

About the Role

As a Paid Media Specialist at BuDhagirl, your role is vital to our acquisition strategy across various e-commerce channels (e.g., Facebook ads, Google ads) to maximize revenue performance. You will create and execute paid acquisition campaigns with insightful audience filters, and clear campaign goals, and constantly review these parameters.

You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to expedite audience growth to generate revenue goals.

You'll spearhead the creation and execution of paid acquisition campaigns. Your role will involve leveraging data analysis to draw insights and guide decision-making across all acquisition channels to accelerate our growth.

The ideal candidate for this role has a history with direct-to-consumer campaigns and paid media, strong communication and organizational skills, and is current on digital channel trends.

Day to Day Responsibilities

Build and manage paid media campaigns on Meta (Facebook & Instagram), & Google Ads to drive revenue and increase ROI.
Identify marketing performance issues and pinpoint the root cause using Google and Facebook Analytics.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand new and relevant key performance metrics for performance and optimization purposes.
Work with creative and marketing teams to test strategies and innovation.
Collect and examine consumer insights to help develop creative marketing acquisition tactics.
Collaborates cross-functionally with other pillars of marketing to integrate plans and drive a cohesive paid media strategy as part of a product or vertical campaign.
Deliver quantifiable ROI and cost-per-conversion (CPA) improvements across all channels.
Optimize & allocate ad spend budgets of $500k and more annually.
Build and manage paid media campaigns on Meta (Facebook & Instagram), & Google Ads to drive revenue and increase ROI.
Identify marketing performance issues and pinpoint the root cause using Google and Facebook Analytics.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Understand new and relevant key performance metrics for performance and optimization purposes.
Work with creative and marketing teams to test strategies and innovation.
Collect and examine consumer insights to help develop creative marketing acquisition tactics.
Collaborates cross-functionally with other pillars of marketing to integrate plans and drive a cohesive paid media strategy as part of a product or vertical campaign.
Deliver quantifiable ROI and cost-per-conversion (CPA) improvements across all channels.
Optimize & allocate ad spend budgets of $500k and more annually.

Qualifications:

2+ years experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
In-platform execution experience setting up campaigns in Facebook Ads Manager & Google Ads.
Google Analytics and Triple Whale or similar tools experience
Experience with action plans for platform algorithm changes.
Ability to analyze and identify opportunities to create acquisition and revenue generating campaigns.
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
Technical experience - utilizing paid advertising, including SEM (Google, Bing, etc.), Paid, Social (Meta, Google ads, etc.), and other paid channels.
Effective time management and ability to juggle multiple priorities.
Strong project management skills.
Critical thinker and creative problem solver

Compensation

$55,000 - $65,000 base

Location

This is a local on-site position in Dallas, TX

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Paid Media Specialist