The Director of Digital Product Management will lead a small but mighty team responsible for several critical functions, including website migration, conversion rate optimization (CRO), search engine optimization (SEO), and defining new customer experiences. This role requires a strategic thinker with a strong background in e-commerce, digital product development, and team leadership. The ideal candidate will have a proven track record of driving product innovation, improving user experience, and achieving business goals.

*This is a hybrid role, requiring the ability to work both remotely and on-site as dictated by business needs. Must be available to come to the office as required.*

Essential Functions: (The reason this job exists is to perform these functions. These functions are performed regularly, seriously impacts other jobs, and there are a limited number of employees whose performance of the function can be distributed.)

Provide support and best practices knowledge in the migration of the existing proprietary website to the BigCommerce platform, ensuring a seamless transition with minimal disruption to customers and business operations.
Own CRO for the business, focusing on key components such as A/B testing, user behavior analysis, funnel optimization, and implementing data-driven changes to improve conversion rates.
Oversee both the technical elements of SEO (including XML Schema, URL structure, redirects, etc.) and content development and deployment strategies to enhance organic search visibility and drive traffic.
Define and implement new customer experiences to generate leads, working with technology partners to create tailored experiences for different key segments and ensuring a seamless integration into the overall customer journey.
Ensure optimal site performance, uptime, and a smooth customer experience by addressing bug fixes promptly and maintaining robust site functionality.

Essential Qualifications: (To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the competencies (minimum knowledge, skill, and ability) required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.)

Education/Certification:

Bachelor’s degree in Business Administration, Computer Science, Marketing, Engineering, or a related field.

Experience & Skills Required:

10-15 years of relevant experience in product management, including significant experience in a leadership role.
Experience in e-commerce and/or the promotional products industry a plus.
Proven experience managing teams, including hiring, mentoring, and developing talent.
Experience managing the entire product lifecycle from conception through launch and beyond.
Experience with Agile and Scrum methodologies, including leading cross-functional Agile teams.
Strong understanding of UX/UI including working knowledge of tools such as xD and Figma.
Ability to think strategically about product direction, market opportunities, and competitive positioning.
Solid understanding of technology and the ability to collaborate effectively with engineering teams.
Strong analytical skills to interpret data and make data-driven decisions.
Deep understanding of customer needs and the ability to translate those into successful product features and enhancements.
Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.
Strong project management skills to ensure timely delivery of product milestones and goals.
Ability to conduct and interpret market research and competitive analysis.
Understanding of financial metrics and the ability to manage budgets and financial performance related to product management.
Ability to drive innovation and creative solutions to meet market demands.
Currently residing in or willing to relocate to South Florida (Miami, Fort Lauderdale area) with willingness to be present in office two days a week with the team.

BEL USA LLC jobs

Director of Digital Product Management