The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary Arms Corporate, Primary Arms Optics, Primary Arms Government, Expo Arms and Primary Arms Wholesale. Additionally, the Sr. Email Marketing Strategist will lead in managing new datasets including Giveaways, Bonus Bucks, PA Government, and PA Optics dealer records.

Responsibilities and Duties

Works with Sr. Email Marketing Manager, Merchandising Managers and Creative Design Manager to execute a monthly Ad Planning report and approval process
Leads department team members, Merchandising and Creative team to build, approve and send all email & SMS campaigns
Coordinates email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs or dealer communications
Responsible for configuring new or adding to existing email lists such as Giveaway subscribers, Bonus Bucks recipients, PA GOV applicants, and subscribers generated through planned trade shows or Range Day events
Analyzes reporting on recurring emails for Retail, GOV, Wholesale and PA Optics
Leads A/B testing process and present reporting on results
Responsible for all Carousel banners, Featured Brand, and Media purchases of banner placements
Provides competitor email marketing trends and ideas
Explores and proposes new email marketing strategies and opportunities

Skills and Qualifications

2+ years hands on experience editing website or email banners with Illustrator and Photoshop (College level experience with Graphics Design accepted) to create multi-product images or make last minute changes to existing email or web banners and graphics
Ability to understand our industry, marketplace, including competition, consumer behavior/demands and demographics
Strategy and execution of email initiatives
Familiarity with E-Mail Platforms (e.g. Listrak, Bronto, ExactTarget, Constant Contact, aWeber, MailChimp, Drip, SendGrid, SendinBlue, etc…)
Working knowledge of Email Copywriting and Email Design
Ability to work with Content Management Systems (CMS) and change graphics, text etc.
Knowledge of format types such as PDF, TIF, EPS, JPG, PNG, GIF and how to create/edit them
Working knowledge and proficiency in Microsoft Excel and Outlook
Understanding of Mobile Design
Strong written and verbal communication skills

Education/Experience

2+ years hands on experience in creating E-Marketing Campaigns on Enterprise level E-Mail Marketing platforms
Asset management for email and landing page execution
Knowledge of best practices in HTML
Database experience or Python coding a PLUS
Keen sense of composition, typography, color theory, space, scale, layout and grid systems for print and digital
Ability to follow existing brand and style guidelines
A portfolio of design from Illustrator and Photoshop
Firearm enthusiast or firearms industry experience/knowledge a plus

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Primary Arms, LLC jobs

Email Marketing Specialist

Asset Protection Associate