The Senior Product Manager will be a key member of the commercial team and will be responsible for a broad range of initiatives to develop and grow a new opportunity in the orthopedics space.

This individual will be a product owner, responsible for market development and downstream marketing activities. The role will touch multiple elements of the sales cycle, including customer targeting, therapy awareness, professional education, product training, and reimbursement. The Senior Product Manager will develop content and implement programs that build therapy awareness and result in successful product usage. An effective senior manager will have a strong business acumen and a will to make it happen.

The Senior Product Manager must be detail-oriented, comfortable juggling multiple changing priorities, committed to managing and influencing across multiple stakeholders, and driven to meet deadlines in a fast-paced and dynamic environment

This position requires a strong link with functional teammates in Sales, Professional Education, Regulatory Affairs, Clinical Research, R & D, and Operations. Prior experience working with and supporting US-based, medical device sales teams required.

Responsibilities

Market Development

Support campaigns (PR, e-mail, social media, sales and marketing collateral) to achieve surgeon and patient awareness objectives
Summarize and communicate key clinical findings to support therapy development
Develop and manage patient directed programs (direct to patient, patient advocacy)
Oversee system to manage inbound surgeon and patient inquiries with appropriate and timely response
Track, analyze, and report relevant metrics to demonstrate effectiveness of market development efforts

Downstream Marketing

Product management:

Serve as a source of internal and external product support (sales, professional education, customers)
Become vendor credentialed and be willing and able to support cases in the OR on an as-needed basis

Sales enablement:

Create relevant sales and marketing collateral
Contribute to content library to support initial and continuing education
Develop talk tracks and training tools to support field team, including product and surgical demonstrations

Brand management:

Maintain creative assets and communication channels, including corporate and patient websites, social media accounts
Enforce corporate and product brand guidelines
Manage projects with PR and creative agencies/consultants to deliver brand-consistent collateral
The Product Manager serves as the product subject matter expert across the business and champions the product, trains and advises others

Meetings and events management:

Manage all aspects various meetings and events (clinical congresses, surgeon user meetings, commercial team events) including booth property, educational and promotional activities, speaker management, content development.

JOB REQUIREMENTS:

Education and Training

Bachelor’s degree.
5+ years of product marketing/product management experience in medical devices with FDA approved products is required. Must have some combination of experience with interventional procedures and/or implantable devices and demonstrated success supporting field-based sales teams.

Technical Requirements

Strong interpersonal skills
Word, PowerPoint, Excel, Salesforce (preferred)
Digital marketing savvy
Successfully managed creative and PR agencies and partners
Can read and interpret peer-reviewed clinical publications
Experience working with FDA approved medical devices and applicable regulations and guidelines
Track record of achieving goals

Managerial Experience

Direct supervisory experience not required, but must have some combination of experience managing projects with surgeons, PR/creative agencies, graphic artists, print vendors, video production teams, market research firms, bioskills labs, etc.

Miscellaneous:

Ability to travel up to 40%
Remote Eligible: Hybrid work environment

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Senior Product Manager