Title: Sales Representative- Los Angeles

Date: October 2024

Reports to: Vice President, Sales

Location: Greater Los Angeles/Orange County Region

Who we are:

49th Parallel Coffee Roasters is a Vancouver based Specialty Coffee company founded in 2004. What sets us apart is our commitment to direct trade sourcing and roasting outstanding specialty grade coffee in small batches. In addition to our five 49th Parallel Cafes in Vancouver and Montreal, we have successful Wholesale and Ecommerce businesses bringing our exceptional coffee to customers all around North America.

Our Vision: BUILD NORTH AMERICA’S LEADING SPECIALTY COFFEE MOVEMENT

Our Mission: Make Specialty Coffee Accessible to More People (in More Ways) By Crafting EXCEPTIONAL DIRECT TRADE COFFEE, WITH INTENTION, That INSPIRES CURIOSITY

The Role:

The Sales Representative will build relationships and grow volume with Retail and Food Service partners, as well as seek out and secure new opportunities. This role will act as a champion and ambassador for 49th Parallel Coffee and the Specialty Coffee movement.

The role is a 9-month fixed-term contract. The successful candidate will be based in the Greater Los Angeles/Orange County area.

Primary Responsibilities:

Retail Store Growth

Engage with Store Managers/Teams to educate and advocate on our brand
Drive brand awareness in top stores through negotiation of secondary merchandising and display opportunities
Prospect and close on new Retail stores to increase distribution for the brand
Conduct compliance checks to ensure availability and report on stock issues
Report regularly on wins, challenges and opportunities

Product Trial Program

Conduct In-Store Demos (3-5 per month)
Engage with customers to create excitement and connections with our brand
Follow guidelines for demo including set up/take down procedures and coffee preparation
Educate customers on our brand, coffee preparation and key selling features
Maintenance of Demo equipment, transportation, and storage
Work with Marketing Coordinator to schedule demos around key sales periods

Food Service Account Management

Build strong relationships with our Café and Restaurant partners in the region
Conduct monthly visits to offer product support and ensure satisfaction
Report regularly on wins, challenges and opportunities

Strengthen Relationships with other Stakeholders

Build relationships with our Broker and Distributor partners to gain influence
Educate Broker and Distributor teams on our brand and key selling features
Work closely with these teams to identify opportunities and build volume

Other Special Projects as determined by the Leadership Team

What’s Required:

Minimum two (2) years of Retail/Grocery sales experience
Passion for Specialty Coffee and the coffee industry
Desire and drive to negotiate and open new business opportunities
Excellent customer focus & relationship management skills
Strong communication (verbal and written) skills
Ability to act as an ambassador of the brand and demonstrate the Company Values
Demonstrate sound judgment and problem-solving skills
Valid Driver’s license and vehicle required
Must be based in and able to travel throughout the Greater Los Angeles/Orange County Region; some travel to the Pacific Northwest also required
Some moderate lifting will be required
Estimated time in the field- 80%, Estimated travel 10%

To learn more about 49th Parallel Coffee Roasters, visit us at www.49thcoffee.com.

49th Parallel Coffee Roasters

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Sales Representative