Company Description

ESB Advertising is a data-driven media buying agency based in Falls Church, VA. We specialize in expanding brand awareness, generating leads, and growing revenue for companies on the rise. Our agency includes seasoned media buyers, certified digital marketers, and Emmy award-winning producers. We believe that consistency is key for a successful ad campaign, and that's why we bring together media buying and creative services under one roof.

Role Description

This is a full-time hybrid role for an SEM Strategist. The SEM Strategist will be responsible for day-to-day tasks related to Paid Search/PPC marketing including but not limited to account and campaign management, developing and presenting reports, and post-click/landing page development. This role is based in Falls Church, VA but offers flexibility for remote work.

Key Functional Areas of Responsibility

Perform regular account management of PPC campaigns, executing best practices focused on improving KPIs (CTR, CPA, Conversions, ROAS, CVR, etc.) to deliver consistently improved results for our clients
Perform regular account analysis and reporting using in-platform data alongside in-house reporting dashboards and tools
Create and manage new paid search accounts and campaigns, taking ownership of the client onboarding process from the initial launch through the optimization phase
Provide creative copy suggestions and graphical ad templates, as required
Assist with the creation and optimization of post-click/landing page experience
Communicate to team and management on project development, timelines, and campaign performance.
Work closely with other team members to meet and exceed client goals
Keep pace with Google Ads and PPC industry trends and developments

Professional Competencies

Passion for all things paid search, Google Ads, and digital marketing
Outstanding ability to think creatively, identify, and resolve problems
High levels of integrity, autonomy, and self-motivation
Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Ability to clearly and effectively articulate thoughts
Ability to learn new industries and businesses quickly and apply this knowledge to PPC marketing
Excellent analytical, organizational, project management, and time management skills

Professional Skills & Qualifications

At least 4 years of direct hands-on experience with Google Ads management
High-Proficiency in Microsoft Excel/Google Sheets
Experience with website analytics tools, such as Google Analytics and Google Tag Manager
Google Ads certifications required
BS/BA degree preferred or equivalent work experience

ESB Advertising

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