The Sales and Marketing Director at Lorien Harmony Hall is responsible for building and maintaining occupancy by guiding seniors and their families through the sales process while keeping a pulse on local market conditions, growing potential referral sources to impact lead generation and ensuring a positive experience from inquiry to move in.

In addition to driving occupancy growth, you will be instrumental in business development, forging strategic relationships within the community to generate new leads and expand our referral network. By partnering with healthcare providers, local businesses, and community organizations, you will position Harmony Hall as a leader in senior care and ensure long-term growth and sustainability for the community. Your proactive efforts will directly contribute to expanding our presence in the market, enhancing our reputation, and achieving our overall business goals.

Schedule: Monday – Friday (Weekends as needed)

Benefits

Base Salary $60,000 - $70,000/ Salaried
Potential to earn $100,000+
Vacation
Sick
Personal Days
Holidays
Medical, Dental, Vision
HRA
FSA
EAP
401 K - 50% match
Tuition Assistance

Responsibilities

Conducts tours and represents the community to potential residents, family members and guests
Fosters relationship building and maintains a good rapport with community professionals which generate resident referrals and admissions in order to meet census building initiatives.
Maintains community occupancy and knowledge of available apartments
Achieves occupancy goals and annual budget projections.
Reviews facility philosophy, policies and procedures and admission agreement.
Coordinates all paperwork and necessary logistics for future residents
Business development to include daily usage of CRM and external marketing
Maintains CRM on a daily basis
Ensures prompt and professional response to internet-based referrals from CRM.
External Business Development
Planning and executing quarterly marketing

Qualifications:

Experience in Senior Living Sales: Previous experience in senior living, healthcare sales, or a similar field.
Customer Service Orientation: A strong commitment to customer service and empathy towards seniors and their families.
Sales Skills: Proven ability to close deals, meet sales goals, and generate new business.
Strong Communication Skills: Both written and verbal, to effectively communicate with prospects, residents, and internal teams.
Knowledge of Senior Living Regulations: Familiarity with regulations, policies, and procedures in the senior care industry.
Technological Proficiency: Experience with CRM tools and marketing software.
Experience in external business development

Virtual Tour: https://www.youtube.com/watch?v=PzloKvZo-eg

With close to 200 apartments, Lorien Harmony Hall is one of the first all-assisted living communities in Maryland and is in the heart of Columbia, Maryland. We are located on the property alongside its sister facility, Lorien Columbia. Lorien Harmony Hall is proud to continue providing seniors the care they need while focusing on their quality of life and because there are varying levels of care provided, there are always opportunities to enhance your clinical skills and grow with Lorien. We were awarded "2019 Daily Record Best Retirement Community!" Recently voted Baltimore's Best Elder Care!

Lorien Health Services is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected Veteran status.

Lorien Health Services

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AL Sales and Marketing Director