A leading oil & gas SaaS provider is recruiting a Director, Demand Generation with proven experience of demand generation, account-based marketing, lead generation in Austin or Houston. Previous B2B marketing for a SaaS company is an essential requirement for this role.

Responsibilities

Work with the management team to develop and execute a comprehensive marketing and go-to-market strategy to promote the company's offerings and brand to help increase sales including communications, social media content, events, etc
Develop, plan, and execute marketing initiatives to promote new and existing content for lead generation including webinars, events, and social media.
Work with sales and research to develop effective drip campaigns promoting content, product and enhancements to support lead generation and qualification.
Lead effective social media strategy to expand the brand and reputation.
Establish effective metrics and processes and execute to generate new qualified leads and improve lead qualification efforts.
Create positioning documents, sales kits and ensure brand consistency and messaging.

Qualifications

B2B technology enterprise marketing in a SaaS environment - essential
Highly data literate, with experience in implementing and tracking marketing funnel and customer acquisition KPIs.
Proven experience in marketing to enterprise clients in sectors such as financial services (banks, private equity, commodities trading) and energy (E&Ps, national oil companies).
Extensive experience with organic and paid channels, including content marketing, email, events, digital, PR, and social media (especially LinkedIn).
Demonstrated success in implementing account-based marketing strategies in collaboration with enterprise sales teams.
Experience managing third-party agencies, including PR, marketing, and SEO firms.
Excellent verbal and written communication skills.
Knowledge/experience in the oil and gas industry is strongly desirable, but not required.

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Director, Demand Generation -SaaS