A leading oil & gas SaaS provider is recruiting a Director, Demand Generation with proven experience of demand generation, account-based marketing, lead generation in Austin or Houston. Previous B2B marketing for a SaaS company is an essential requirement for this role.
Responsibilities
- Work with the management team to develop and execute a comprehensive marketing and go-to-market strategy to promote the company's offerings and brand to help increase sales including communications, social media content, events, etc
- Develop, plan, and execute marketing initiatives to promote new and existing content for lead generation including webinars, events, and social media.
- Work with sales and research to develop effective drip campaigns promoting content, product and enhancements to support lead generation and qualification.
- Lead effective social media strategy to expand the brand and reputation.
- Establish effective metrics and processes and execute to generate new qualified leads and improve lead qualification efforts.
- Create positioning documents, sales kits and ensure brand consistency and messaging.
Qualifications
- B2B technology enterprise marketing in a SaaS environment - essential
- Highly data literate, with experience in implementing and tracking marketing funnel and customer acquisition KPIs.
- Proven experience in marketing to enterprise clients in sectors such as financial services (banks, private equity, commodities trading) and energy (E&Ps, national oil companies).
- Extensive experience with organic and paid channels, including content marketing, email, events, digital, PR, and social media (especially LinkedIn).
- Demonstrated success in implementing account-based marketing strategies in collaboration with enterprise sales teams.
- Experience managing third-party agencies, including PR, marketing, and SEO firms.
- Excellent verbal and written communication skills.
- Knowledge/experience in the oil and gas industry is strongly desirable, but not required.