As part of the Wannamaker Management Company Executive Team, the Marketing Director will develop and execute comprehensive marketing strategies for a wide range of companies (immigration law firms, marketing company, psychological evaluation services, real estate) that align with the company's business goals. This leadership role requires a creative and strategic thinker with a proven track record in developing and implementing successful marketing campaigns, leading cross-functional teams, and driving measurable results.

Location: El Paso, TX

Essential Duties/Responsibilities:

Develop and execute strategic marketing plans that align with the overall business objectives, ensuring a cohesive and compelling brand message.
Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.
Oversee brand positioning, messaging, and visual identity, ensuring consistency across all communication channels.
Lead the conceptualization, planning, and execution of integrated marketing campaigns across digital, traditional, and experiential channels.
Stay up-to-date on industry trends, market dynamics, and competitor activities to identify growth opportunities and foster innovation.
Utilize analytics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals.
Collaborate with cross-functional teams, such as sales and customer service, to ensure alignment with business objectives.
Identify and establish strategic partnerships
Performs other duties as assigned

Skills/Abilities

Bilingual (Spanish) written/oral is required
Exceptional written and verbal communication skills (English/Spanish)
Detail Oriented
Ability to foster teamwork
Leadership skills
Analytical thinking skills
Planning skills
Creativity
Ability to multi-task and prioritize
High level of MS Office Suite/Google Suite, including Word, Excel, Google Docs, Google Sheets, etc.

Education/Experience

Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
Proven experience in a senior marketing role, focusing on strategy development and team leadership.
Demonstrated success in developing and implementing integrated marketing campaigns.
Strong analytical skills with the ability to interpret data and trends.
Ability to thrive in a fast-paced, dynamic environment.
Proficiency in marketing software and tools.

Wannamaker Management Corporation

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Marketing Director