As part of the Wannamaker Management Company Executive Team, the Marketing Director will develop and execute comprehensive marketing strategies for a wide range of companies (immigration law firms, marketing company, psychological evaluation services, real estate) that align with the company's business goals. This leadership role requires a creative and strategic thinker with a proven track record in developing and implementing successful marketing campaigns, leading cross-functional teams, and driving measurable results.
Location: El Paso, TX
Essential Duties/Responsibilities:
- Develop and execute strategic marketing plans that align with the overall business objectives, ensuring a cohesive and compelling brand message.
- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.
- Oversee brand positioning, messaging, and visual identity, ensuring consistency across all communication channels.
- Lead the conceptualization, planning, and execution of integrated marketing campaigns across digital, traditional, and experiential channels.
- Stay up-to-date on industry trends, market dynamics, and competitor activities to identify growth opportunities and foster innovation.
- Utilize analytics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, providing insights and recommendations for optimization.
- Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals.
- Collaborate with cross-functional teams, such as sales and customer service, to ensure alignment with business objectives.
- Identify and establish strategic partnerships
- Performs other duties as assigned
Skills/Abilities
- Bilingual (Spanish) written/oral is required
- Exceptional written and verbal communication skills (English/Spanish)
- Detail Oriented
- Ability to foster teamwork
- Leadership skills
- Analytical thinking skills
- Planning skills
- Creativity
- Ability to multi-task and prioritize
- High level of MS Office Suite/Google Suite, including Word, Excel, Google Docs, Google Sheets, etc.
Education/Experience
- Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proven experience in a senior marketing role, focusing on strategy development and team leadership.
- Demonstrated success in developing and implementing integrated marketing campaigns.
- Strong analytical skills with the ability to interpret data and trends.
- Ability to thrive in a fast-paced, dynamic environment.
- Proficiency in marketing software and tools.
