E-Commerce Platform Specialist
The E-Commerce Platform Specialist will be responsible for delivering excellent digital customer experiences on Lenox.com in support of the company’s DTC and B2B growth objectives. You will develop, implement, test and deploy e-commerce platform features, optimizations, bug fixes, custom functionality and third-party integrations. You will partner with business and IT stakeholders to plan, prioritize, deliver and measure results for enhancements and new feature/capabilities in support of the digital roadmap.
Responsibilities
- Develop, maintain and optimize our Shopify storefronts, ensuring high performance and responsive applications on desktop and mobile devices
- Partner with merchandising and marketing teams to understand DTC business goals, define customer segments/journeys and implement growth strategies
- Facilitate platform changes/enhancements by defining business and technical requirements that are actionable by external or internal partners
- Collaborate with appropriate stakeholders to ensure the successful rollout of website changes; monitor and gauge impact to customers and the business
- Help develop actionable site metrics; utilize behavioral and performance data to identify user experience and conversion path pain points to inform enhancements and roadmap prioritization
- Help define and execute A/B tests and experiments aimed at improving usability, optimizing engagement and driving conversion
- Work with external third parties, as required, to plan and implement projects and deliver new opportunities
- Test and debug the website to ensure optimal performance
- Implement best SEO practices and strategies to increase website visibility
- Ensure sites meet industry standards for security and data protection
- Help assess and identify new product opportunities to determine which are worth pursuing
Qualifications
- Bachelor’s degree or relevant experience in E-Commerce, Marketing, Data Analytics or related field
- 3-5 years of experience with Shopify+ (B2C) or similar e-commerce platform(s); B2B experience a plus
- Experience integrating third-party services, including Shopify apps and APIs
- Demonstrated ability to trouble shoot and resolve issues quickly and efficiently
- Previous experience partnering with internal IT teams to ideate, execute and troubleshoot cross-functional initiatives
- Comfortable using quantitative and qualitative data to inform business decisions
- Understanding of best practices and UX design principles for commercially driven web experiences
- Track record of meeting and exceeding performance targets while balancing multiple projects
- Organized team player with a natural curiosity and strong ability to problem solve
- Current with emerging digital trends, technologies and platforms
Preferred Qualifications
- Experience in the retail industry
- Proficiency in HTML, CSS, JavaScript and Liquid
- Prior experience with Microsoft Dynamics 365
- Experience developing integrations with third-party systems via APIs/web services
- Deep understanding of e-commerce ecosystems