About Us
ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio.
What You’ll Do
We’re looking for a Social Media leader to build out a best-in-class social strategy for our top brands, ZAGG and Mophie. You will lead our Advocacy efforts and create best-in-class owned, paid, and earned social content. You will drive authentic, diverse, and elevated brand activations on platforms like TikTok, Instagram, X, LinkedIn, and YouTube. You will also be responsible for activating brand storytelling, and breakthrough messaging, through relevant influencers and brand advocates. Responsibilities of this role include:
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and follower growth.
- Collaborate with the marketing team to align social media strategies with overall marketing goals.
- Create, curate, and manage high-quality, engaging content for all social media channels including Facebook, Instagram, TikTok, LinkedIn, X, and YouTube.
- Develop a content calendar and ensure timely publication of posts.
- Lead the development of seasonal and evergreen influencer campaigns to tell unique brand stories, expand reach and engagement.
- Monitor, respond to, and engage with followers, comments, and messages across all platforms.
- Foster a positive and engaging online community.
- Define clear, aggressive goals and metrics to track the performance of social marketing channels focused on driving follower growth, engagement, and sales.
- Provide regular reports with insights and recommendations for improvement.
- Ensure all social media content aligns with the company’s brand voice and guidelines.
- Plan and execute social media advertising campaigns, including budget management and performance tracking.
- Work with the design and content teams to create compelling ad creatives.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Identify new opportunities for innovation and growth on social media.
What You’ll Need To Be Successful
- Minimum of 5 years of experience managing social media channels, preferably in a similar industry.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven track record of successful social media campaigns and growth.
- Proficient in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong understanding of social media KPIs and analytics tools (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas.
- Strong organizational and multitasking skills.
What You’ll Love About Zagg
- Catered lunches every Wednesday
- Generous PTO + 2 floating holidays
- 401k match
- Free phone case and screen protectors
- 50% discount on all Zagg products
- Free access to Top Golf and discounted rate on food
- Tuition reimbursement
ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
