A leading global energy company is seeking a Head of Market Branding to spearhead the development and execution of its branding strategy to enhance market growth and solidify a unique, impactful presence. The ideal candidate is a forward-thinking leader with extensive experience in brand management, strategic planning, and cross-functional leadership. Working collaboratively, the new leader will drive strategic alignment across departments by developing and implementing robust branding initiatives, ensuring consistency and efficacy in brand communication while adapting to dynamic market conditions.
Compensation + Additional Benefits:
- Medical, Dental, Vision Insurance
- STD, Life and AD&D, LTD
- FSA, EAP, Wellness
- 401K + 6% Match
Location: Houston, TX
Type of Position: Direct Hire
Responsibilities:
Strategic Branding Leadership:
- Develop and implement a comprehensive brand strategy that aligns with the company’s long-term vision and business goals.
- Define and communicate the brand’s identity, positioning, and core values to enhance market differentiation and customer engagement.
Brand Positioning and Messaging:
- Ensure consistent and impactful brand messaging across all channels, including digital, social media, print, and events.
- Oversee the development and maintenance of brand guidelines to ensure uniformity and integrity in brand presentation.
Strategic Campaign Oversight:
- Plan, direct, and execute high-impact branding campaigns that align with strategic objectives and resonate with target audiences.
- Monitor and evaluate campaign performance, using insights to optimize and refine strategies.
Market and Competitive Analysis:
- Conduct and oversee in-depth market research to identify trends, customer needs, and competitive dynamics.
- Utilize market insights to drive strategic decisions and identify opportunities for brand growth and innovation.
Cross-Functional Collaboration:
- Work closely with senior leadership and other departments (e.g., marketing, sales, product development) to ensure cohesive branding strategies and integrated marketing efforts.
- Collaborate with external partners, agencies, and media to enhance brand visibility and support strategic initiatives.
Budget and Resource Management:
- Develop and manage the branding budget, ensuring optimal allocation of resources and cost-effective execution of branding activities.
- Track financial performance, monitor expenditures, and report on ROI.
Performance Measurement and Reporting:
- Establish key performance indicators (KPIs) for branding initiatives and regularly track progress against these metrics.
- Prepare and present reports on brand performance, insights, and strategic recommendations to senior management.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; An MBA or advanced degree is preferred
- Extensive experience in brand management, marketing, or a related field, with a proven track record of leading successful branding initiatives
- Minimum of 7 years in a senior leadership role, managing strategic projects
- Excellent strategic thinking and problem-solving abilities, with a focus on long-term goals and business growth
- Advanced proficiency in market research, data analysis, and performance measurement
- Exceptional verbal and written communication skills, with the ability to effectively convey brand narratives and strategic plans
- Experience with budgeting, resource management, and financial oversight
- Innovative mindset with a passion for building and enhancing brand equity
- Ability to navigate complex organizational structures and foster collaboration across departments
- Adaptability to evolving market conditions and changing business needs
