Summary of Position
The Digital Marketing Manager (Addressable) will lead addressable marketing channels (email, app messaging, SMS, etc.) for Dollar Tree and Family Dollar. This role will drive online and in-store revenue by combining targeted, promotional, lifecycle, and personalized marketing strategies to acquire, retain, and re-engage customers via digital. The Manager will leverage data to gain insights, develop engaging customer contact strategies, and drive channel growth. The ideal candidate will be a highly motivated, well-organized individual with strong leadership, entrepreneurial, communications, and problem-solving skills. You will collaborate with various stakeholders in this role, including merchandising, marketing, creative, web development, and external agency providers. You will also identify, test, and implement new addressable channels such as web push, SMS, and targeted and personalized campaigns. With a team of direct reports, the Manager must take the initiative to identify creative solutions in a fast-paced, dynamic digital environment to achieve goals.
Principal Duties and Responsibilities
-Primary ownership of the email program including sales, file growth and subscriber engagement
-Responsible for email strategy and optimization across trigger, transactional, and promotional/event emails
-Responsible for push notification contact strategy and optimization
-Manage all aspects of planning and segmentation process for addressable channels
-Grow email and push lists and maintain list hygiene.
-Create new, and optimize existing, addressable marketing programs
-Streamline weekly and monthly reporting and insights for addressable channels
-Guide continuous improvements in channel performance through testing
-Play key role in the implementation of personalization (CRM/CDP) and SMS initiatives
-Oversee team to plan content for promotional/event/seasonal emails that aligns with department calendar
-Oversee team to work closely with digital merchandisers, store merchandisers, other digital marketers, and traditional marketers to ensure all marketing and merchandise programs are executed as planned
-Work closely with the Creative Services Team and traditional marketing department on CPG- or agency-provided assets to ensure those assets adhere to our email and push best practices
-Work closely with 3rd-party email service provider; monitor and optimize for deliverability with email deployments
-Track best practices, monitor industry trends, and make recommendations for growth
-Manage, coach, develop, mentor, and evaluate the addressable marketing team
Minimum Requirements/Qualifications
-Bachelor’s degree in marketing, business, communications, or other related field
-5+ years of digital marketing experience, with a majority of that time focused on email or website marketing
-2+ years in a leadership or management role
-Self-starter, comfortable and effective working with varying levels of guidance
-Strong leadership and management skills
-Excellent written and verbal communication skills
-CRM/segmentation experience in retail or ecommerce industry is a plus
-Proficiency managing and delivering technical solutions
-Exceptional working knowledge of various design programs and Microsoft Office (PowerPoint, Word, Excel)
This is not to be considered a complete list of job duties, as they may be amended or added to as needed.
