About the job
Dr. Courtney Plastic Surgery is fastest growing Plastic Surgery Practice and Med Spa in Houston. As the approachable, safe place for patients to feel at home our practice continues to expand with a full Med Spa, OR, surgical team, MA team, marketing team, and Front office admin team. Our practice is leading the industry by combining positive culture and the latest technology in surgical and aesthetic procedures.
Our team is seeking a Content Marketing Lead to join our dynamic, quickly growing team. This individual will be responsible for leading our overall content strategy and execution for the Dr. Courtney Plastic Surgery brand and Med Spa providers.
As a visual storyteller, your role is to build brand trust through great content and concepts. You will be responsible for showcasing patient outcomes , and our team through engaging assets, mediums and platforms. You will work closely with our marketing and design teams to support our go-to-market strategy and initiatives across the organization.
Your day to day is to...
- Following and implementing a comprehensive content strategy that supports our mission, and overall brand presence (This is created by the Social Media Manager)
- Oversee all brand assets and production requirements: emails, deck, social media, paid ads, etc.
- Work extremely close with our founder + designers on overall brand direction and presence
- Participating in marketing trends & research for ads, emails, website, social media, creators, etc
- Manage engagement and answer required dm's and leads
- various content needs — working in partnership with our design team
- Support integrated marketing needs through clear product, user and sales materials
- Contribute to our email marketing program + bi-weekly newsletter through creative and copy
- Manage and create posts for Dr. Courtney and providers (Esthetician, and 2 3 injectors) + social media channels in collaboration with the larger marketing team
- Write and edit copy for needed brand materials such as email campaigns, website needs, sales enablement materials, etc
- Contribute to website assets, visuals, and Before and After Gallery photos
- Embody the mission and vision of the brand with an understanding of how and why we do what we do
- Filming and capturing the most exciting place to work including surgery footage in the Operating Room
You'll be successful in this role if you have…
- 2+ years of proven experience in content marketing, with a focus on strategy and execution.
- Experience with social media content and management
- Understanding of video lighting
- Experience following and executing against a cohesive roadmap
- Familiarity Plastic Surgery and Aesthetics
- Strong copywriting and editing skills
- Experience with a camera
You'll enjoy this role if you are...
- Obsessed with finding the latest social trends, memes, and videos
- Find yourself constantly saving images, websites and pins for inspiration
- Always creating mood boards or trend reports before starting a project
- Highly organized and process-oriented. You can thrive in a constantly changing environment
- A self-starter who is excited to create
- Use data to improve your work and creative vision
- Passionate about about the marketing industry and aesthetic industry
Benefits
- Competitive compensation and benefits
- Hourly Pay starting at $20.00 an hour depending on experience
- Opportunity for extreme growth and ownership within the organization
- Generous vacation and flexible remote work policy
- Added benefits of aesthetic procedures and injectables
- Medical Insurance
- 401k
- Team Bonus opportunities
Dr. Courtney Plastic Surgery is located in Houston, Texas.