MARKETING MANAGER – NORTH AMERICA MEDICAL SERVICES
STQ Partners are currently retained by the pre-eminent market-leading medical & travel security services company in the world.
Established globally in over 80 countries with over 10,000 employees- they have an enviable reputation.
The Marketing Manager is responsible for developing and executing tactical marketing plans for North America Medical Services, supporting business growth initiatives and special projects. This role plays a crucial part in assisting the Sales team by driving new business acquisition, securing account extensions, and enhancing client engagement.
The Marketing Manager will develop a go-to-market (GTM) strategy, collaborating closely with North America Medical Services leadership, global counterparts, and sales and marketing teams to ensure seamless execution.
Responsibilities:
- Client Communications Platform: Develop and manage a communications strategy to deliver thought leadership, news, events, and service information to clients.
- Content Creation: Oversee the creation and adaptation of marketing materials across digital, video, audio, and print formats to support brand messaging.
- Lead Generation and Client Retention: Assist the Sales team by creating lead generation programs and retention strategies for existing clients.
- Event Planning: Manage the regional events calendar, ensuring strategic participation in industry conferences and supporting local sales efforts.
- Event Logistics: Supervise all aspects of event planning, including list segmentation, registrations, venue management, and on-site logistics.
- Brand Awareness Initiatives: Drive brand recognition through group-led initiatives such as Risk Outlook and Duty of Care Awards, showcasing company capabilities.
- Internal Communication: Increase internal awareness of marketing and communications efforts via newsletters, articles, and updates on new business achievements.
- Digital Marketing Campaigns: Lead digital campaigns for lead generation and brand awareness using Eloqua and Salesforce, supported by market insights and competitor analysis.
- Market Analytics: Conduct market research and performance tracking, using insights to optimize marketing strategies and maximize ROI on campaigns.
- Health & Safety Responsibilities: Ensure a safe workplace by participating in OH&S training, adhering to safety policies, and reporting hazards or injuries promptly.
Qualifications/Experience:
- Marketing and Project Management Expertise: Extensive marketing experience paired with strong project management skills to drive and deliver complex campaigns.
- Analytical Skills: Ability to approach business challenges analytically, drawing insights from data and optimizing campaign ROI based on findings.
- Technical Proficiency: Proficiency with Adobe Design Suite and various marketing, CRM, and PR tools such as Eloqua, Salesforce, Vuelio, and Oktopost.
- Advanced MS Office Skills: Strong computer skills, particularly in MS Office applications, including advanced knowledge of Word, PowerPoint, and Excel.
- Multitasking and Prioritization: Ability to manage multiple projects simultaneously while maintaining quality and demonstrating flexibility in prioritizing demands.
- Strong Communication: Excellent verbal and written communication skills, with the ability to clearly convey marketing strategies and project updates to stakeholders.
- B2B Marketing Experience: At least five years of experience in a Marketing Manager role, with proven expertise in B2B marketing within a services-based company.
If you want to work in a scalable; dynamic environment in a high-impact role, we want to hear from you!
