The Corporate Marketing Manager will coordinate and execute shopping center marketing programs and provide high-level administrative support to the Senior Vice President of Marketing. Reporting directly to the SVP, this position orchestrates various marketing departmental areas, including integrated marketing strategy and programming, content marketing, data analysis, loyalty VIP programming, digital marketing initiatives, online brand positioning, and marketing and community and special event activities of shopping centers.
Responsibilities:
- Manages all facets of a loyalty VIP program: recruiting, conversion, retention and programming; as well as, serving as the primary point of contact for VIP clients, ensuring their needs are met and their expectations are exceeded. Develops and maintains relationships with key clients and retailers who refer new members to the program.
- Oversees and ensure the accuracy of content displayed across mall digital screens, optimizing for search engine visibility and mall directory integration as part of an enhanced SEO strategy.
- Manages online reputation for retail center and guest reviews, including customer feedback.
- Works closely with other departments such as leasing, mall operations, marketing and finance to ensure alignment and collaboration on marketing initiatives.
- Oversees the tenant management along with planning, development, and execution of content marketing initiatives such as advertising campaigns, website, social media, promotions, events, and public relations efforts for select shopping centers and retail brands.
- Utilizes data analytics to gain insights into marketing performance, communications results, and consumer behavior. Interprets metrics such as conversion rates, and customer engagement.
- Understands geo-path or location-based platforms to stay informed on shopping center traffic, market changes, and competitor trends.
- Organizes and manages marketing events, conferences, and meetings, both internal and external.
- Prepares regular reports and presentations to communicate department performance including key metrics, campaign effectiveness and insights.
- Interacts with vendors, freelancers, and agencies assigned shopping center projects.
- Coordinates financial reporting and allocates resources effectively to corresponding budgets. This involves tracking expenses, and the collection of invoices and costs.
- Leads and manages Google My Business profiles and other digital presence profiles for shopping centers. Ensures accurate and up-to-date information is provided to enhance search visibility and customer engagement.
- Manages calendar scheduling, travel arrangements, and meeting coordination.
- Serves as a liaison between the SVP and other departments or external contacts, ensuring effective communication, alignment on marketing initiatives and timely execution of strategic projects.
- Manages and monitor the organizations online property profile access through the administration and documentation of usernames and passwords and oversee portfolio and trademark management to ensure the protection and proper use of the company's intellectual property.
- Serves as a core member of the shopping center crisis management and response team, ensuring availability during crises to provide onsite and timely support, direction, and effective communication.
- Develops and implements the marketing intern program that includes recruiting, onboarding, training, and evaluating marketing interns annually, ensuring alignment with company and department goals.
- Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management and work on weekends if there are events or programming requiring the participation of marketing
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or related field.
- 5-7 years of experience in marketing management, with a strong understanding of marketing principles and practices.
- Experience in managing loyalty VIP programs, with a focus on customer acquisition, retention, and engagement.
- Strong strategic thinking and analytical skills, the ability to translate data into actionable insights and strategies.
- Excellent communication skills, verbal, written and interpersonal, with the ability to communicate effectively with cross-functional teams, upper management and senior executives.
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
- Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Proficiency in Microsoft Office Suite and marketing analytics tools, CRM software, and other relevant marketing technologies.
- Ability to develop, read and interpret documents such as budget spreadsheets, project timelines, legal agreements, certificates of insurance, etc.
- Proficient in coordinating and managing special events.
- Reputation management experience.
