Position Overview:
Join our Integrated Marketing Communications team as a Data Analyst Intern, where you’ll support marketing strategies by researching demographic data, organizing datasets, and segmenting audiences. This internship provides hands-on experience in data analysis, offering valuable insights into its application in real-world marketing scenarios.
Key Responsibilities:
- Research and gather demographic data relevant to target audiences.
- Clean and organize existing datasets, ensuring accuracy and consistency.
- Segment audiences based on demographic data, behaviors, and preferences.
- Use data analysis tools to extract meaningful insights and present findings.
- Create reports and visualizations to communicate data findings effectively.
- Assist in developing dashboards to track KPIs related to audience engagement and campaign effectiveness.
Qualifications:
- Pursuing a bachelor’s degree in Computer Science, Statistics, Business, or Marketing.
- Strong analytical skills with the ability to interpret complex datasets.
- Proficiency in data analysis tools like Excel, Google Analytics, SQL, or similar.
- Familiarity with visualization tools (e.g., Power BI) is a plus.
- Effective written and verbal communication skills.
- Ability to work independently and as part of a team.
How to Apply:
Submit your resume through LinkedIn or Handshake.
