You’re dedicated to providing insightful and engaging content that empowers individuals and businesses worldwide. You take pride in producing high-quality podcasts that inspire, educate, and entertain our diverse audience. You understand how to forge strategic partnerships and advertising opportunities that drive value for clients and listeners. Hello Account Director, Sponsorships! Join us.
The Account Director, Sponsorships plays a pivotal role in developing and executing comprehensive media plans to maximize the impact of sponsorships and advertising campaigns for our podcasts. He/She collaborates closely with the Head of Studio Operations and the Vice President of Revenue to ensure seamless integration of brand messaging and optimal audience engagement.
Job Responsibilities
- Media Strategy Development: Collaborate with the Executive Director of Sponsorships to develop strategic media plans that align with client objectives and target audience demographics
- Campaign Execution: Implement media plans across various channels, including but not limited to audio, digital, and social media platforms, ensuring timely and accurate delivery of advertising assets
- Audience Analysis: Utilize audience insights and analytics to identify trends, optimize targeting strategies, and provide recommendations for maximizing campaign effectiveness
- Budget Management: Monitor campaign budgets and performance metrics, adjusting as needed to optimize ROI and ensure adherence to financial targets
- Client Communication: Serve as the primary point of contact for clients regarding media planning and campaign execution, providing regular updates, insights, and recommendations to drive client satisfaction and retention
- Cross-Functional Collaboration: Work closely with internal teams, including Content Production, Sales, and Marketing, to ensure alignment and integration of media plans with overall business objectives
- Industry Research: Stay informed about industry trends, emerging technologies, and the competitive landscape to inform media planning strategies and maintain a competitive edge in the market
Job Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 3+ years of experience in media planning, preferably within the advertising or media industry
- Proven track record of developing and executing successful media plans across multiple channels
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively
- Detail-oriented with strong organizational and project management abilities
- Proficiency in media planning tools and software (e.g., Nielsen, comScore, Google Analytics)
- Knowledge of podcasting industry trends and platforms is a plus
Compensation: Salary + Commission, Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://www.youtube.com/c/valuetainment
Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
