Creating more good days for seniors, families, and communities.
Through every aspect of our approach, we remain committed to providing dignity, excellence, innovation, and happiness to all who enter our communities. Our diverse family of companies establish a collaborative union that embodies bold strategy, visionary foresight, and class-redefining leadership. Our expanding track record has propelled our brand to the forefront of numerous esteemed publications. United under one vision with unlimited possibilities, our multifaceted team of leaders continuously seek new ways to elevate the senior living experience.
Vice President of Sales
Reports To: President of Galerie Management
Job Overview:
Under the direction of the President of Galerie Management, this position is responsible for
overseeing, guiding and supporting the sales efforts of the communities in their assigned region;
providing leadership, mentoring, training and coaching for Community Sales Teams; as well as
developing and updating comprehensive and effective sales plans. In cooperation with the
Community Sales Teams and Executive Directors, the position is accountable for assisting
operations to meet or exceed occupancy goals.
Essential Functions:
Overall Responsibility
• Work with Community Sales Teams to achieve occupancy targets and drive positive
revenue growth in assigned Region.
• Develop Sales Teams at the community level toward continuous improvement in all areas
related to sales.
• Effectively function in a matrix environment, collaborate and drive results alongside other
regional leaders.
Build Sales Capacity
• Review sales capacity of communities and work with operations to identify communities
that need to be targeted for sales development.
• Assist in analyzing specific markets by reviewing demographics, competitors, referral
sources, pricing and other relevant factors.
• Assist in developing a sales strategy based on an understanding of the market.
• Manage sales and marketing functions for a regional area including the monitoring of key
sales indicators and trends.
• Provide training in sales and marketing classroom/field training and coaching to all key
personnel in the region.
Develop Sales Teams at the Community Level
• Assist in the hiring and performance management of community senior living consultants.
• Establish monthly move-in goals for each community.
• Develop monthly customized sales standards for each community.
• Responsible for managing and monitoring CRM for each community and region to hold
community teams accountable for accuracy of data and time input of activities.
• Coach and provide feedback to community senior living consultants on overall sales
functions.
• Conduct successful community site visits to include shadowing and/or modeling tours,
sales calls, review and strategize what to do with open inquiries, evaluate appropriate
follow up to leads and to evaluate the rent readiness of communities.
• Contribute to the development of community salespeople by participating in sales
orientation and skill-building workshops
This job description represents an overview of the responsibilities for the above referenced
position. It is not intended to represent a comprehensive list of responsibilities. An associate
should perform all duties as assigned by his/her supervisor.
Education and Experience:
• Bachelor's or post graduate degree in Marketing, Business, Communications or related
field preferred
• Minimum of five (5) years sales and marketing experience within a retirement
community or senior living company required
• Experience in multi-community experience required
Knowledge and Skills:
• Demonstrated ability to set and achieve census and financial targets in multiple units.
• Demonstrated ability to train, coach and mentor Sales Professionals
• Excellent presentation skills with ability to develop and deliver effective presentations to
a variety of audiences.
