Company Overview: A leading Tennessee-based personal injury law firm with a dedicated focus on fighting for the rights of those injured. With headquarters located in Memphis, Tennessee and offices throughout Mississippi, Arkansas, and Missouri, the firm is seeking a Marketing Director to lead our multi-faceted marketing initiatives. Ensuring the firm’s values and client-first philosophy are at the forefront of our marketing strategies.
RESPONSIBILITIES
• Develop and implement comprehensive marketing strategies.
• Analyze market trends and competitor activities in the legal profession to identify
opportunities and threats, adjusting marketing strategies accordingly.
• Perform market research related to the markets where the law firm operates and provide detailed reporting on changes to legal marketing amongst these markets.
• Oversee the creation and execution of integrated marketing campaigns across various
channels, including digital, traditional, and social media, emphasizing digital and social
media marketing to increase the firm’s profile. This will include active management
of the firm’s social media channels, both in engaging with users and internal content
providers, keeping the content relevant and current.
• Work to implement a plan to most effectively capture the success of various marketing campaigns by developing KPIs and tracking methodology within the firm’s case management software.
• Oversee planning and implementation of various firm events.
• Oversee the marketing team assisting lawyers in sponsoring, attending, and speaking at
events; seek opportunities for lawyer speaking engagements.
• Work with and support third-party vendors on various marketing efforts.
• Oversee the development and implementation of a plan for e-mail newsletters to clients
and contacts on important legal issues and changes in the law
• Work closely and meet regularly with law firm management on effective marketing efforts.
• Direct and lead effective RFPs for client development.
• Monitor and regularly report on key performance indicators to evaluate the effectiveness
of marketing campaigns.
• Manage marketing budgets and resources efficiently.
• Other duties may be assigned.
QUALIFICATIONS:
• Bachelor's or Master's degree in Marketing, Business
• Prior law firm experience is preferred
• Proven law firm experience in a senior marketing leadership role with 5-10 years’
experience.
• Extensive experience with non-digital marketing methods, including Billboards, TV, other.
• Extensive experience with online and social media marketing.
• Extensive contacts with legal and business industry media, both traditional and online.
• Excellent leadership and team management skills.
• Effective writing skills and presentation abilities.
• Familiarity with the latest marketing technologies and trends.
• Experience working with attorneys and law firm team leaders on marketing efforts.
• Knowledge and understanding of the law firm industry and business trends in the USA.
RESPONSIBILITIES
• Develop and implement comprehensive marketing strategies.
• Lead and manage a high-performing marketing team, fostering collaboration and
innovation.
• Oversee the creation and execution of integrated marketing campaigns across various
channels, including digital, traditional, and social media, emphasizing digital and social
media marketing to increase the firm’s profile. This will include (a) active management
of the firm’s social media channels, both in engaging with users and internal content
providers, keeping the content relevant and current, and (b) active management of the
firm’s website, including real-time updates to reflect changes in firm personnel.
• Oversee planning and implementation of various firm events by marketing managers,
including follow-up actions
• Oversee the marketing team assisting lawyers in sponsoring, attending, and speaking at
events; seek opportunities for lawyer speaking engagements.
• Interact with the media at the direction of the firm’s executive committee
• Oversee the development and implementation of a plan for e-mail newsletters to clients
and contacts on important legal issues and changes in the law
• Analyze market trends and competitor activities in the legal profession to identify
opportunities and threats, adjusting marketing strategies accordingly.
• Work closely and meet regularly with our practice group leaders and individual attorneys
on effective marketing efforts.
• Direct and lead effective RFPs for client development.
• Monitor and regularly report on key performance indicators to evaluate the effectiveness
of marketing campaigns.
• Manage marketing budgets and resources efficiently.
• Other duties may be assigned.
QUALIFICATIONS:
• Bachelor's or Master's degree in Marketing, Business, and prior law firm experience is
preferred
• Proven law firm experience in a senior marketing leadership role with 5-10 years’
experience.
• Extensive experience with non digital marketing methods, Billboards, TV, Other.
• Extensive experience with online and social media marketing.
• Extensive contacts with legal and business industry media, both traditional and online.
• Excellent leadership and team management skills.
• Effective writing skills and presentation abilities.
• Familiarity with the latest marketing technologies and trends.
• Experience working with attorneys and law firm team leaders on marketing efforts.
• Knowledge and understanding of the law firm industry and business trends in the USA.
