SPECIALIST, SEARCH PERFORMANCE MARKETING
About Empower Media
Empower is America’s largest woman-owned media agency. We develop proactive partnerships with our clients, leaning into the mantra of "What If". We challenge the status quo and uncover incremental sources of growth through proprietary technology. We put brands in attention-grabbing environments, capturing consumers hearts, minds and wallets. All in service of delivering results today and creating deeper longer-term consumer connections which drives our clients' business. We don’t believe winning today is enough. We believe in owning tomorrow, achieved by a mindset of Grow Fearlessly.
JOB TITLE: Specialist - Search, Performance Marketing
DEPARTMENT: Investment - Performance Marketing
REPORTS TO: Director, Performance Marketing
PURPOSE: Responsibility and accountability in supporting paid search performance marketing efforts of the agency’s clients, report out on campaign findings and opportunities, help to optimize campaigns and drive departmental campaign initiatives
CORE RESPONSIBILITIES:
- Work across digital performance marketing management platforms
- Specifically: Google Ads, Bing Ads, Amazon Ads, Walmart Connect, and others
- Build out digital strategic initiatives within above platforms
- Verify and execute campaigns (including paid search accounts, analytics, etc.)
- Monitor campaigns and ensure metrics are tracking properly, including pacing and budget adjustments
- Communicate out on results and recommendations across teams to improve campaigns
- Work with internal team to optimize budgets and maximize digital campaign effectiveness through A-B testing, innovative executions, etc.
- Assist in developing and building presentation decks for client meetings
- Work with vendor partners (Google, Microsoft, etc.) to optimize campaigns and bring forward best-in-class campaign solutions
CORE COMPETENCIES:
- 1 – 3 years of Digital campaign stewardship necessary
- Ability and comfort to effectively present information in a one-on-one and/or group setting within the organization
- Excellent oral and written communication skills
- Strategic thinking skills
- Ability to read, comprehend and write instructions, short correspondence and memos.
KEY PERFORMANCE INDICATORS:
- Meeting client goals and KPIs through digital performance campaigns
- Optimizing campaigns and translating results across internal and external clients
- Delivering strategic decks outlining digital recommendations and expected results
- Digital campaign quality & delivery
- Peer/staff advocacy and education
