Stanton & Company is looking for a high-energy, results-driven and ambitious Public Relations Account Director to lead our public relations team. The ideal candidate will have an in-depth understanding of and passion for lifestyle, health and wellness public relations, deep relationships with key media, and a solid understanding of how to maximize influencer engagement as part of a PR campaign. Strong written and verbal communication skills and experience managing and fostering growth among multiple clients are important.
The Account Director must be a strong multi-tasker, adept at balancing long-term strategic plans while overseeing day-to-day tactical project executions and have strong media relationships/know-how. The Account Director will help lead the strategic planning process and continually develop and implement original, creative communications programs for our clients. The ideal candidate has strong media relations skills, a can-do attitude, and thrives in a fast-paced environment, while delivering consistent and high-quality results.
ROLE & RESPONSIBILITIES:
- Lead account management for key clients, overseeing the junior PR team and all deliverables
- Supervise, advise and work alongside the Senior Director/VP in development and execution of overall strategy and communications for client programs and initiatives, including media relations, mailings, media events, ambassador/influencer programs, event seeding and sampling, sponsorship development, brand partnerships, and crisis management
- Work closely with account teams in reviewing and creating key client-facing documents including: press materials (e.g., press releases) client strategies and plans, bi-monthly status reports, monthly recaps, etc.
- Draft press releases and pitches; pursue timely press opportunities and proactive outreach to support Agency clients, brands and individuals
- Secure top-tier media coverage, including profile and product placement and pivot strategy and tactics when necessary
- Onsite management or attendance of media events, media tours, red-carpet events etc. on behalf of clients
- Participate in bi-monthly calls with clients and communicate with clients regularly as needed
- Oversee client budget management and provide necessary metrics/KPIs
- Provide strategic counsel to clients on ongoing basis
- Network and leverage existing industry relationships and grow new relationships
- Manage and develop junior team members
- Develop, finalize and manage client contracts
- Research, vet and pitch new business opportunities
- Create and submit new business proposals
ATTRIBUTES:
- 8-10 years of public relations experience
- A strong team-oriented leader with vision and clarity with a desire to mentor and grow team members
- Strong media relations experience in lifestyle, health and wellness, beauty, natural foods, book launches and packaged/consumer goods (broadcast, print, digital, podcasts)
- Excellent communication skills, verbal and written
- An approach that integrates strategic thinking with big, bold creative ideas
- A proven track record of building and executing successful PR strategies
- Hands-on experience networking and building relationships, writing communications proposals and pitching new business opportunities
- Long-term strategic vision with the ability to simultaneously manage short-term/ongoing/day-to-day activities and activations
- Strong project management and prioritization skills; ability to execute against multiple projects simultaneously
- Proactive mindset and approach, actively generating new ideas and opportunities to support client objectives
- A passion for a healthy, active lifestyle
- A positive attitude, charismatic, enthusiastic, high-energy
- A consistent display of integrity, professionalism, discretion, and judgment
ABOUT US:
Stanton & Company is a full-service sports and lifestyle marketing and PR agency focused in the healthy, active living space. We represent philosophy driven brands including both personalities and brands, developing strategic communications programs including media relations, influencer engagement, event activations, brand partnerships and more. We bring the skills and high level thinking from big agency, big brands background to socially minded, entrepreneurial clients.
