Job Summary: Working closely with the Environmental Products business unit, this role leads proactive communications strategy and media outreach to drive brand awareness, support sales activities, and increase understanding of the role carbon projects play in mitigating climate change.
To ensure seamless information sharing, this role is embedded within the commercial team and has a direct working relationship with the Environmental Products President, while directly reporting to the Chief Communications Officer.
Primary Responsibilities and Competencies:
- Develop and execute PR and Marketing strategies to help achieve business goals and raise brand awareness.
- Drive media strategy. Develop proactive press strategy and cultivate and sustain effective working relationships with journalists
- Write high-quality, engaging content across various formats (website, social, whitepapers, video scripts, infographics, webinars, thought leadership, collateral, press releases, talking points, FAQs, and blogs) that both explain and promote the Environmental Products business unit
- Maintain consistent brand voice and messaging across all platforms
- Respond to crises or challenging situations quickly and professionally
- Work closely with the commercial team to create marketing programs that support business growth, including podcasts, webinars, gated content, and digital campaigns
- Develop and implement a content distribution plan to ensure content reaches the right audience through various channels
Required Education, Experience and Certification:
- 8+ years of proven working experience in digital marketing in a corporate or agency environment
- Experience in forestry and/or forest-based carbon projects or adjacent industry required
- Former journalist or experience in PR agency is highly desirable
- Excellent writing skills
- Exemplary verbal communication skills and problem-solving capabilities
- Strong project management, multitasking, and decision-making skills
- Ability to develop strong, positive, and constructive relationships
- Demonstrated ability to manage budgets
- Advanced knowledge and understanding of social media tools and Microsoft Office Suite, including SharePoint
- Bachelor’s degree in communications, marketing, journalism or a related field
- Hybrid position based in Anew’s San Francisco or Houston offices preferred. Fully remote will be considered for a highly qualified candidate.
