Title - Digital Marketing and Social Media Analyst, Investment & Corporate Banking
Client - Financial/Banking
Duration - 6 months (Possible extension)
Job type - This role is onsite at 1271 AOA. With 4 flex days wfh a month.
Location - New York NY
Company Overview:
The Position:
This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story.
The ideal candidate will have a strong interest and experience in promoting business and executive profiles by strategically managing social media channels and website content. He/she must be able to collaborate effectively with a talented team of internal professionals and vendor partners – across PR, digital marketing, video production, conferences/events and creative services -- to support the business and brand objectives.
Skills:
Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement
Work with marketing and design partners to create, review, write and manage marketing and social media assets
Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images. Work with banking teams, internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
Support efforts with our public relations firm by scheduling of meetings, tracking press calls and coordinating efforts
Track, communicate, coordinate and submit house and transaction awards to industry publications
Monitor and respond to the workload, resources, and priorities for designers and vendor partners
Coordinate the publication of marketing newsletters and content with the banking teams
Partner with the leadership and teams on projects, planning, and strategy
Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor
Work with executive management, front office bankers and COO team to define and craft communications
