POSITION SUMMARY
The Product Marketing Manager is responsible for driving the go-to-market (GTM) process for new products at 10X Health, from conception to post-launch optimization. The role requires managing product lifecycle activities, developing effective marketing strategies, and ensuring seamless e-commerce integration across platforms like Shopify. A key focus will be to improve time-to-market efficiency, increase brand visibility, and align with regulatory compliance requirements. The successful candidate will collaborate closely with cross-functional teams, including legal, compliance, and technology, to drive product success across digital channels.
ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
OBJECTIVES
- Lead and manage the end-to-end lifecycle of new products, including conceptualization, product formulation, launch strategy, and post-launch analysis.
- Coordinate efforts across multiple teams to ensure timely delivery and consistent execution.
- Develop comprehensive marketing strategies that align with the company’s goals and target audiences.
- Execute campaigns to build product awareness, drive sales, and strengthen brand visibility.
- Lead the creation of marketing collateral including product descriptions, landing pages, banners, and promotional materials.
- Ensure content accuracy, consistency, and compliance with regulatory standards.
- Manage the seamless integration of new products into the Shopify store, ensuring accurate product data, proper formatting, and the inclusion of all necessary assets.
- Collaborate with technology and design teams to optimize user experience on the platform.
- Partner with legal and compliance teams to ensure all marketing materials and strategies meet industry standards and regulations.
- Oversee the approval process with minimal rounds of revision from the regulatory teams.
- Collaborate with the technology team to ensure smooth integration and alignment with platforms such as Shopify and Salesforce.
- Work with internal stakeholders to ensure all marketing efforts are cohesive and aligned with broader company objectives.
- Monitor product performance, customer feedback, and market trends to optimize future marketing strategies.
- Provide post-launch performance reports and suggest iterations based on findings.
COMPETENCIES
- Proven experience managing the full product lifecycle from concept through post-launch.
- Ability to coordinate cross-functional teams to meet deadlines and deliver results.
- Strong understanding of e-commerce platforms, specifically Shopify, and experience integrating products into these platforms.
- Familiarity with Salesforce or other CRM platforms for marketing automation and tracking.
- Demonstrated ability to develop and execute successful marketing strategies that drive results.
- Experience in content creation, with an eye for detail in developing high-quality marketing assets.
- Strong project management skills, with the ability to prioritize, plan, and manage multiple tasks and deadlines effectively.
- Excellent organizational skills and attention to detail.
- Knowledge of regulatory requirements in marketing, particularly in the health and wellness sector.
- Experience working with legal and compliance teams to ensure all marketing materials comply with relevant laws.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Business, or a related field is required; MBA is a plus.
- Minimum 5 years of experience in product marketing, with a focus on health and wellness or e-commerce industries.
- Proven track record of leading product launches and executing successful go-to-market strategies.
- Familiarity with e-commerce platforms (Shopify) and CRM systems (Salesforce) is essential.
PHYSICAL REQUIREMENTS
Personal transportation and valid drivers’ license and car insurance
Position may require weekends and/or after-hours/weekend 'on-call' tele-services
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@10xhealthsystem.com. Already a 10X Health candidate? Please connect directly with your recruiter to discuss this opportunity.
