Program Lead - 12 month contract - Based in Chicago - family-owned business with more than $35 billion in global sales.
**US Citizens or Green Card Holders Only - Cannot provide sponsorship
Senior Product Strategy Lead for MMM (Media mix modelling) Project
Need Media mix modelling experience
1-2 stage interview process, start ASAP
Requirements:
- Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms
- Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
- Project management skills and ability to solve complex problems
- Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
- Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)
If you meet / exceed the above requirements and would like to chat further, please apply here.
