About Arena Club:
If you’re fascinated by sports cards and memorabilia, your search ends here. Arena Club is pioneering the collectibles domain by introducing the first-ever digital card show. Spearheaded by 5x World Series Champion Derek Jeter and serial entrepreneur Brian Lee, Arena Club has developed a fully digital marketplace. This innovative platform is built on trust, transparency, and fun, featuring grading & authentication, vaulting, and digital pack openings for collectors to build and showcase their collections in a personalized online showroom from anywhere in the world.
Role Overview:
The Digital Marketing Manager at Arena Club will manage and optimize marketing strategies to ensure successful drops twice a week. The primary responsibility is to drive aggressive month-over-month sales growth through digital marketing tactics like influencer partnerships, email marketing, and PPC advertising.
Key Responsibilities:
- Collaborate with brand and digital teams across all business areas
- Coordinate with departments like product development, sales, and customer service for marketing alignment
- Analyze sales performance and provide detailed insights for strategic decisions
- Work with creative leads to develop marketing campaigns aligned with the brand’s vision
- Create data-driven reports to improve future marketing efforts
- Identify and implement site optimization opportunities to boost user experience and conversion rates
- Manage the production of high-quality creative deliverables for campaigns
- Coordinate with designers, influencers, and external partners to ensure timely project delivery
- Plan and execute go-to-market strategies, including customer journey mapping
- Manage a testing roadmap to catch errors before launch
- Oversee asset creation and management for activations, ensuring alignment with campaign goals
Qualifications:
- 5 years of experience in digital marketing with a focus on driving sales and growth
- Proven experience in digital marketing and e-commerce
- Extensive experience with Google Analytics and other analytical tools
- Trading card collector or hobbyist (preferred)
- Follows major US professional sports (NBA, NFL, & MLB)
- Strong analytical skills and the ability to leverage data insights
- Excellent collaboration and communication skills
- Creative mindset with the ability to execute compelling marketing strategies
- Ability to manage multiple projects in a fast-paced environment
- Experience managing freelancers and third-party vendors
