The Product Manager is responsible for defining and executing product strategies, managing the lifecycle of product lines, and collaborating with cross-functional teams to ensure successful launches and business growth. This role involves tracking market trends, conducting analysis, developing product roadmaps, and communicating product strategy to stakeholders. The Product Manager also coordinates with departments like finance, engineering, and marketing to ensure alignment and timely execution of product initiatives, while managing risks and troubleshooting issues. Additional duties include supporting sales teams with tools, attending trade shows, and creating marketing materials.
ESSENTIAL DUTIES
- Set and communicate long-term product strategy.
- Analyze market trends and provide recommendations for new product designs.
- Conduct market analysis and build business cases for product innovations.
- Develop pricing and branding strategies to enhance sales and profitability.
- Report performance and insights to senior leadership.
- Manage product lifecycle from launch to end-of-life.
- Create sales tools and support marketing campaigns for product launches.
- Track market share and competition to inform product improvements.
- Participate in project management activities and ensure project success.
- Represent the company at trade shows and conduct product presentations.
QUALIFICATIONS
- Bachelor's degree in Business, Marketing, or related field with 3+ years of experience in sales or product management, or equivalent experience.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple projects, work cross-functionally, and provide strategic insights.
