Functional Area of Interest - Marketing & Communications
The Marketing & Communications team is dedicated to studying our business performance and trends in order to guide strategic choices on price, product, position, distribution and creative projects to support the visual identity and business goals of our brands. The Marketing & Communications team drives communication initiatives that enhance and evolve the our brand images. If you are passionate about pursuing a career in Marketing & Communications, the Generation Prada Internship program will provide you the opportunity to gain and develop your knowledge across the areas of Public Relations, VIP/Celebrity Relations and Influencer Marketing for our Prada and Miu Miu brands.
Generation PRADA Internship Program
PRADA created the Generation PRADA Internship Program to equip the next generation of fashion industry leaders with professional development opportunities. In providing this program, the Company's goal is to enhance the pipeline for diverse talent both within the organization and in the fashion industry more broadly.
As part of the program, [10] selected Generation Prada participants will rotate across different functions, including business creative, marketing, and operations. The program will be 6 months long, allowing participants to gain insight and experience into the Group’s brands, and the departments and networks that support the business. Every participant will also be paired with a senior leader from a different department who will mentor and guide their experience at PRADA and ensure their experience is positive and beneficial to their professional development.
This is a full-time (part-time upon request) paid position based on your preference and participants will be offered additional support (e.g., accommodation, etc.) where appropriate.
Role Responsibilities
Generation Prada participants will:
- Develop an understanding of Prada Group and its subsidiary brands (Prada & Miu Miu,);
- Develop an understanding of the needs and expectations of the Prada Group and its various stakeholders;
- Be a student of the business by learning about the different departments, the relationship between corporate and retail, and the interplay across different global functions;
- Build an understanding of the market and competitors across categories;
- Gain insights and exposure to cross-functional heads;
- Develop relationships across the Group through one-on-one mentoring support.
Requirements
- PRADA is seeking candidates who are passionate and interested in getting first-hand experience in the luxury sector
- Curiosity and interest in luxury/fashion, art and design
- Passionate about promoting/creating an inclusive workplace that celebrates Diversity, Equity, and Inclusion Excellent verbal and written communication
- High level of professionalism and interpersonal skills
- Proficiency with computers and Microsoft Outlook products
- English is a must and other languages are a plus
- Availability Monday through Friday from 9:00am–5:30pm EST for a period of 6 months
- Internship based at NYC Corporate office – office presence is required
This position will be paid an hourly rate of $20.00 and if applicable, may be eligible for bonuses and other incentive opportunities. The rate of pay offered may vary based on job-related knowledge, skills, and experience.
