Sr Data Marketing Analyst – Permanant – Miami, FL – $90,000 - $100,000
The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.
Applicants must be legally authorized to work in the United States. Visa sponsorship not available.
Our client is seeking a Sr Data Marketing Analyst in Miami, FL.
Role Description
• Design and develop highly visual, interactive, and layered Marketing Analytics solutions using Tableau. Set up analytics processes and dashboards for timely, actionable insights on marketing performance. Present insights to stakeholders and leadership.
• Serve as day-to-day lead for global marketing ad-hoc requests, stakeholders span senior leadership to channel owners. Work across multiple datasets and vendors, using strong reasoning to answer the business questions being posed.
• Conduct in depth ad hoc analysis as identified by stakeholders, including but not limited to customer trends, promotions, competitive assessments.
• Responsible for the construction of basic to advanced SQL (Oracle / SQL Server) that provide the necessary data to support the business.
• Leverage strong understanding of relational databases, business analysis, and SQL code to mine data at customer and program levels to drive insights. Create insights on audience segments to inform targeting.
• Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data visualization suppliers, data warehouse, marketing data ops, customer marketing database supplier.
• Build new marketing tracking capabilities for an integrated approach to marketing performance measurement including opportunities, calls, web behavior, bookings attribution, or marketing media mix modelling.
• Maintain marketing data sourcing, structures and infrastructure that supports marketing measurement and reporting.
• Ensure that measurement datasets are complete, accurate and available to support decision making.
• Work with internal and external teams to continuously evolve our reporting and statistical methodologies and develop new ways of solving complex business problems.
• Manage ongoing vendor relationships as related to role including Data visualization supplier and decision science partners.
• Perform other job related functions as assigned.
Skills & Requirements
• Bachelor's Degree in Economics, Information Systems, Business Analytics or related field of study.
• Masters preferred; or any equivalent combination of relevant background and experience.
• 3 - 5 years' experience in data analysis, statistics, and data visualization, using SQL or BI platforms (Tableau, DOMO, PowerBI).
• Strong ability to use SQL for analyzing data. In-depth Knowledge of Software Development Lifecycle and methodologies. Project management and data warehouse technologies experience, preferred.
• Highly analytical with strong problem solving and critical thinking skills.
• Passion for using data to solve complex business questions and drive business solutions.
• Working SQL skills and experience in data, or experience building dashboards in visualization platforms like Tableau, Power BI, or DOMO.
• Familiarity with key marketing technology suites such as Data Management Platforms, Attribution, Web Analytics and CRM.
• Experience in predictive modeling or data science also preferred. Demonstrated success working with cross-functional peers.
• Strong verbal and written communication skills. Organized with attention to detail and time management.
Benefits/Other Compensation:
Medical, Dental, Life Insurance, 401K.
Why Hays?
You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.
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Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’.
We also believe that actions speak louder than words.
In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.
In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.
Drug testing may be required; please contact a recruiter for more information.
