Senior Marketing Specialist
Represent our Oracle NetSuite product ConventionSuite in the multi-billion dollar event software industry.
The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company. This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and have a demonstrated ability to execute a particular strategy.
Responsibilities
- Content Strategy Development
- Understanding of business technology as it applies to events.
- Conducting Content Audits and Gap Analysis
- Content Creation and Curation
- SEO and Content Optimization
- Analytics and Performance Tracking
- Collaboration with other departments aligning business objectives
- Work with trade show associations
- Build relationships with local chambers of commerces
- Travel to event centric locations
- 10-20 % travel
Technical Skills
* Proficiency in content management systems (e.g., WordPress, Drupal)
* Familiarity with SEO tools
* Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics)
* Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact)
* Understanding of social media management tools
Writing and Editing Skills
* Excellent writing and proofreading abilities
* Ability to adapt writing style for different audiences and platforms
* Strong storytelling and narrative development skills
* Understanding of AP Style and other common style gu
Other Qualifications
- Bachelor's degree in Marketing, Communications equivalent experience
- 6 - 7 years' prior industry related business development experience
- Knowledge of current Sales, Marketing and data analytics tools
- The ability to understand Event ERP industry trends
- Proven knowledge and execution of successful development strategies
- Focused and goal-oriented
- No quit attitude
